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Agrimarketing : October 2008
FOCUS ON: MARKET RESEARCH MARKET RESEARCH ROUNDUP Editor’s note: Toprovide an overview of what the market research professionals have been up to the past year, we invited several of the leading firms to provide an update. Here are the comments from those who chose to participate. ABG, AN ADAYANA CO. Indianapolis, IN by Steve Wilson ABG recently initiated two studies to bring insights around timely issues of commodity and energy price volatility. The first study focused on the key drivers of producer prof- itability, includ- ing the impact of commodity and energy price volatility on their profitability, the identification of who will remain profitable through this volatility, and best practices to do so. ABG designed the study to assess market drivers and influencers among the major segments of agricultural pro- ducers, seeking input from a broad range of industry experts regarding profitability, business practices, and characteristics of financially sustain- able growers. The research found that while the Wilson challenges remain plenty, those equipped and willing to take respon- sible risk are well placed to succeed. The second study investigated the risk mitigation practices used by food service manufacturers, food ser- vice distributors, and chain restau- rant operators. The study respon- dents have been impacted by and face risk from price pressure and volatility of specific commodities, commodity-based products, and energy. The research found the best practices, both innovative and col- laborative, that should be used industry-wide to mitigate risks of future price points and volatility. AG MEDIA RESEARCH, INC. Sioux Falls, SD by Ron Claussen President email@example.com With the release of the 2008 AMR Farmer Radio Listening Study, rat- ings for farmer listening are now available to advertisers and mar- keters using software developed as a result of this Ag Media Research (AMR) study. This software is made available at no charge to agencies and companies marketing products or services to farmers and ranchers. Conducted during the spring of We Harvest Answers With each trip to the field, Millennium Research uncovers a bounty of opportunities to nurture existing customers and cultivate new prospects. The answers we harvest put marketers ahead in the quest to grow customer satisfaction. Millennium Research transforms market data into innovative, customer-preferred products, communications strategies and marketing programs. If you seek new ways to reap fresh ideas, ask us about customer advisory boards, Internet industry panels and our innovative idea generation process. Helping to grow businesses has been the legacy of Millennium Research, Inc. since 1997. Call for a free consultation. Good questions. Better answers. Jan Johnson, Managing Director • Phone: (952)431-6320 • firstname.lastname@example.org Millennium Research Inc. • 7493 W. 147th Street • Suite 201 • Apple Valley, MN 55124 52 AgriMarketing ¦ October 2008
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