by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : October 2008
2008 NAMABoot Camp Draws Agri-Marketers to Kansas City SESSIONS ON CREATIVE IN AG, NEW MEDIA AND GLOBAL MARKETING ATTRACT NEW FACES … A blend of tried-and-true favorites and valuable new addi- tions to the program proved to be a recipe for success at the 2008 NAMA Boot Camp. Over 100 agri-marketing professionals took advantage of the chance to hear from a producer panel, network with industry leaders and stay ahead of new trends and media shaping themarket. “I’m new to agri-marketing, and I feel a lot smarter about it now than I did a week ago,” shared ByronWest, Vice President/ Associate Creative Director at Mullen, Winston-Salem, N.C. “It’s amazing what you can learn by rubbing elbows with people who get it.” This year’s Boot Camp featured sessions on creative in agricul- ture, new media and the ever popular producer panel. The program is updated every year with about 80 percent new content. Doug Stouffer of Bernstein-Rein Advertising, Kansas City,Mo., said, “Attending theNAMABoot Camp was one of the best decisions I’ve made to helpmovemy career forward. Imet several new people and learned new things about the advertising and marketingworld in the numerous sessions. It helped renewmy passion for the ag industry.” The camp kicked off with the MoKan Ag Tour and an evening opening session on speed networking. A day and a half of breakout sessions, panel discus- sions and ample opportunities to network with colleagues and associates followed. The Southeastern NAMA chapter has been gearing up for the 2008-2009 program year. Chaptermembers attended a planning meeting at Free- bairn & Company in Atlanta, Ga., on July 15, courtesy of John Freebairn. The members brainstormed ideas for rejuvenating the chapter and elected officers for the year. Florida NAMA at FFAA Nearly 100 people joined together for a luncheon sponsored by Southeast AgNet and the NAMA Florida Chapter inWest Palm Beach, Fla., on July 23, 2008. The luncheon was held in conjunction with the Florida Fertilizer & Agrichemical Association’s (FFAA) 76th Annual Meeting. Dave Herndon, Southeast AgNet and a former presi- dent of FFAA, served as emcee. Following lunch, Debbie Brummel with National NAMA, provided an overview of NAMA and highlighted the similar goals between the two associations. Chuck Zimmerman, ZimmComm NewMedia, LLC, followed with a demonstration ofWeb 2.0. This included several sites, including the NAMA website, Face- book, LinkedIn, Twitter, etc. The key purpose of the luncheon was to acquaint members and non- members with NAMA. The Florida NAMA chapter is considering hosting an annual meeting/event at the FFAA conference. October 2008 ¦ AgriMarketing 47 Southeastern NAMA Gets Re-Energized
November December 2008