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Agrimarketing : October 2008
Don’t Miss It! TRENDS in AGRICULTURE RURAL LIFESTYLERS make up one-fourth of the population in the United States, or an estimated 69 million people representing 27 million households. They are a rapidly growing segment of the U.S. economy, and they’re forcing agri-marketers to change the way they advertise and promote products and services. Attend Trends in Agriculture to get a comprehensive, in-depth view of this emerging market. TUESDAY, NOVEMBER 11 2:00–3:30 p.m. TRENDS IN AGRICULTURE NOVEMBER 11-12, 2008 HYATT REGENCY CROWN CENTER KANSAS CITY, MO WWW.NAMA.ORG KEYNOTE SESSION Testing Your Current Strategy Franck Schuurmans, Senior Consultant and Director of Non-Profit Practice, Decision Strategies International 4:00–5:00 p.m. Rural Lifestylers: Where Are They Now? Where Are They Headed? Dan Duffy, CEO, United Country Real Estate 11:30 a.m.–1:00 p.m. 5:30–7:30 p.m. Welcome Reception/Best of NAMA Entry Viewing/ABEF Sports Night Professional Development Awards of Excellence Luncheon 1:30–3:00 p.m. Making the Sale Panel—Marketers and Retailers Share Their Experiences in the Changing New Rural Community MODERATOR: Bruce Thomas, Rural Lifestyle Communications Consultant PANELISTS: Jon Chase, Strategic Marketing Manager/Property Owner Segment, John Deere Brad Mallow, Owner, Carthage Farm Supply Maggie Mell, Owner, Thehaughtyhorse.com Tim Nix, Marketing Manager, Morton Buildings Preston Shaw, Brand Development Sales Specialist, Cabela’s This is a joint meeting with NAFB. Attendees registered for either meeting may attend. 3:00–4:00 p.m. Meet & Greet the Speakers Reception View complete session information at www.nama.org. 46 AgriMarketing ¦ October 2008 WEDNESDAY, NOVEMBER 12 8:30–10:00 a.m. GENERAL SESSION Connecting with the Rural Lifestyler Susan Spaulding, CEO, Market Directions, Inc., and Courtney Yuskis, Country Living Association 10:30–11:30 a.m. Utilizing Your Brand to Build Loyal Customers Craig Elbert, Marketing Strategy Manager, Hallmark Cards
November December 2008