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Agrimarketing : October 2008
STATE OF FARM BROADCASTING/continued from page i-37 NORTHERN AG NETWORK Billings, MT by Rick Coyle firstname.lastname@example.org For over three decades Northern Ag Network continues to remain the primary source for daily ag informa- tion and market news in Montana, Wyoming and the western Dakotas. The wet spring with minimal sum- mer fires has kept the smiles on grain and cattle producers region-wide. The broadcast team continues to travel tens of thousands of miles covering agriculture news events and field days on both a regional and national level. It’s been educa- tional, informative and “timely” for our listeners with reports and inter- views from events like: Follow the Cattle Tour; Bayer CropScience’s Ag Issues Forum; Bayer’s field tri- als for Husky, Puma, Olympus and Rimfire; the Montana Angus Tour; Dow AgroScience’s meeting and Tour for their new herbicide PowerFlex and Goldsky, and the Wyoming Stock Growers Convention covering brucellosis issues. radio reports with, “for more on this and many other stories go to www.northernbroadcasting.com.” It’s been exciting tracking Web site use as radio broadcasts air. Kristi Pettis, our Associate Farm Director, summarized Northern Ag Network’s daily influence in our producers lives through our Televi- sion and Radio programs and Web presence best when she said, “ We’re lookin’ ’em in the eyes, talkin’ in their ears, and at their finger tips.” Now that’s coverage! Rick Coyle Northern Ag Network Strengthening our 22 daily radio broadcasts to over five dozen radio stations plus four television pro- grams to nine TV stations, the broad- cast team provides daily if not hourly Web updates bylining their The political noise on the air waves will end soon, but the need for daily, up to the minute, market reports, weather and ag news will not. With 74.3% of the ag producers in Montana and Wyoming listening each week to the affiliated stations of the Northern Ag Network (the high- est cume rating in the nation) we look forward to our 2009 AMR research numbers as producer sur- veying begins this spring. AM i-38 AgriMarketing ¦ October 2008
November December 2008