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Agrimarketing : October 2008
2008 NAFB CONVENTION THE STATE OF FARM BROADCASTING Editor’s note:Weinvited some of the leading sales representative firms to provide an overiew of their activities and the current ag marketplace. CLEAR CHANNEL/KATZ ADVANTAGE Chicago, IL by Vic McGill firstname.lastname@example.org The CC/Katz Agri-Marketing divi- sion which represents many fine farm programmed stations and net- works has experienced another solid year. Advertising revenues contin- ued to be the strongest in the upper Midwest in the Corn and Soybean Belt with fewer dollars in the cotton markets. The properties we represent were included in many new product launches in 2008 and 2009 looks very promising. The weakest category for our group this year was in the new machinery category. This year we have seen major improvements on station and network Web sites which I forecast in 2009 will Get Your News on the Go! Type in www.AgriMarketingMobile.com on your wireless device Mobile sponsored by 1. AgriMarketing News 2. Weather 3. FarmProgress Friday Powered by iNet Solutions Group Vic McGill CC/Katz Advantage As our partners establish fair value pricing for their sites and are able to supply an accurate num- ber of visitors on a weekly and monthly basis, these will be of more interest to advertisers. The huge advantage stations and networks have with their Web sites is promoting with their own medium — radio. By utilizing their own airwaves they can heavily pro- mote and drive their audience to their site for additional information including weather forecasts, closing markets, farm news stories, upcom- ing events, etc. We were pleased with the results of the Ag Media Research study released in August for the 12 upper Corn Belt states. The entire study indicated time spent listening in our medium rose over 2006 with the highest increases in North Dakota and Kansas. This research study is conducted every other year, next year it will be in the Delta region. We make available an excellent research and marketing tool called the KAMP system (Katz Agri-Marketing Planner) which is a computer-based planning and buying system. Advertisers and agencies can utilize this system in their planning. At the 2008 National Association of Farm Broadcasting (NAFB) Con- i-36 AgriMarketing ¦ October 2008 Anita Vanderwert Brownfield Network Brownfield Ag News is America’s largest ag radio net- work, which along with Waitt Agribusiness Network, includes more than 300 affiliate radio sta- tions in seven Midwestern states. We also represent the Kansas Ag Network and American Ag Network in the Dakotas and multi- ple single radio stations. With so many ag broadcast jour- nalists and radio stations in the Corn Belt we can give clients great cover- become a revenue stream. Many of the stations and networks have had suc- cess marketing their Web sites on a local and regional basis. In the past this has been an excellent vehicle to use in merchandising and added value for our advertisers. vention, we will receive the compiled 2008 National Producer Media — Use Wave Study. The research compares radio with other media in the view of the producer. In closing we hope you include farm radio in your media plans. The farm listener trusts their farm broad- caster and considers them a valuable business partner. BROWNFIELD NETWORK Jefferson City,MO by Anita Vanderwert email@example.com With so many changes going on in agriculture right now it truly is an exciting time to be involved in the industry. From our standpoint those in the information dissemination business have a lot of opportunities, as well as, challenges in the years ahead. Those who are flexible and keep their eyes open to opportunity are going to do well. Now is not the time to sit on your hands and take these times of great sales for granted.
November December 2008