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Agrimarketing : October 2008
BROADCASTERS’ UPDATES/continued from page i-30 Southeast AgNet has grown from meager beginnings nearly 25 years ago, initially launched with financial help from three dozen farmers and ranchers, to a multi- faceted media enterprise targeting diverse agriculture interests of the “deep Southeast.” Rooted more deeply in this region than any other farm media Southeast AgNet has embraced opportunities to modestly diver- sify, particularly where diversifi- cation can pro- vide better ser- vice to the region’s farm audiences and companies striv- ing to reach them. Southeast AgNet Radio Network continues producing daily farm news and weather programs heard in prime time weekdays on more than 65 radio stations throughout Florida, Georgia and Alabama. It’s a diverse region Cooper agriculturally, ranking among produc- tion leaders of crops like citrus, cotton, cattle, peanuts and several fruits and vegetables to name a few. The “lifestyle” audience is also huge in this region. Nearly four years ago we acquired 85-year-old Citrus Industry magazine and its Citrus Expo event, setting up the Southeast AgNet Pub- lications side of the company. It has been a great fit for the radio net- work’s citrus programs, providing better economies of scale and more client service opportunities for agri- marketers. Earlier this year Florida Pest Pro magazine, serving the urban pest control industry, was also acquired. Pest Pro is a good fit because many national companies that advertise with the radio network and Citrus Industry magazine are also potential Pest Pro customers. Meanwhile, in the midst of it all we’ve managed to re-launch www.SoutheastAgNet.com with a long-overdue facelift. The new design offers exciting new interac- tive news and archives along with advertising opportunities and a bet- ter home page for the company. While the annual hurricane sea- son sometimes keeps us hopping in this region, so does one of the nation’s most diverse and viable regional agriculture newsbeats. When it comes to covering agricul- ture news and delivering farm audi- ences in the “deep southeast” nobody is more dedicated! EVAN SLACK The Evan Slack Network Denver, CO firstname.lastname@example.org The Evan Slack Network is made up of 50 broadcast partners in nine western states. I got the network bug back in May 1972 when we set up a farm and ranch department on the Inter- mountain Network (IMN) of 90 radio stations here in the West, after i-32 AgriMarketing ¦ October 2008
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