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Agrimarketing : October 2008
The other tide I see building in NAFB is the next group of member- leaders. Wow! We’ve got so many wonderful members stepping up — you can really feel how the momen- tum of the industry is surging for- ward with that tide! I think that alone is a super credit to NAFB — the deci- sions and directions that have been chosen are inspiring members to want to grab the baton and continue. POWERFUL One thing that I want to make very clear though: NAFB is a powerful performer outside of those few days in Kansas City. You would be ener- gized to know everything our Man- agement & Sales Council members, through the Marketing & Promotion Advisory Board, are doing year round! I think they could be our entertainment just retelling how they made so many meetings and market calls, while respecting our budget! You might miss that if you judge NAFB only by the Kansas City Convention. If you haven’t met Mike Parry yet — eat your Wheaties first! Did you ever get into a rut where you’re doing your job just fine, but not nec- essarily going beyond doing your job? Mike Parry will likely shake you loose of that. Energy, enthusiasm for the industry and fresh insights are just a few qualities I’ve personally tapped into it already, thanks to Mike. Take some time in Kansas City, or shortly thereafter, to catch up with him! NAFB is an organization that relies tremendously on volunteer labor. Everybody’s time is precious, so I am particularly awestruck by dedicated members like Kyle Bauer, Denny Waddle, Don Schultz, Sally Behringer, Cindy Cunningham, and our regional officers — John Jenkinson, Tom Cassidy, Bob Bosold and my buddy, Greg Agaki for the “after hours” work they put it routinely. Believe me, I don’t take it for granted. That’s just the short list I can think of. There are so many oth- ers that make things hum. ENERGY On a personal note, as agri-market- ing professionals, I think we all know how much energy it takes to listen to members and respond — travel on behalf of the organization and represent — plan and execute programs and committees. Randy Koenen — you’re a master! He changed jobs, geography, and still kept NAFB covered on all bases. We owe you more then thanks, and I’ll see what I can do about THAT on Friday night. Wink, wink. Get excited about what you do! We have the opportunity to reach out to a larger audience then ever with an increasing rural lifestyle listener! Technology is opening doors to us never envisioned before. Our membership and geo- graphic reach is increasing! Don’t just stand by and watch it all zoom past you! If you want to be involved, we can find a way to help you ride the tide that NAFB is bringing. AM K F R M KFRM Radio — full-time farm radio covers: KFRM -AM 550 RADIO The Voice of the Plains! — 1.8 million people … and, — 2.4 million head of Beef Cattle — 3.8 million head of Cattle on Feed — 3.7 million acres of Corn — 1.5 million acres of Soybeans — 3.4 million acres of Sorghum — 17.4 million acres of Wheat plus, over 30,000 Class-1A farmers/ ranchers that buy the inputs to make it all happen! One Station; One Buy; One Great Value! 1815 Meadowlark Road • Clay Center, KS 67432 • 785/632-5661 October 2008 ¦ AgriMarketing i-25
November December 2008