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Agrimarketing : October 2008
2008 NAFB CONVENTION 2008 NAFB CONVENTION AGENDA (As of September 26, 2008) WEDNESDAY, NOV. 12 4:00 a.m. - 6:00 p.m. 8:00 a.m. - 5:00 p.m. 8:30 a.m. - 11: 30 a.m. 11:30 a.m. - 1:00 p.m. 1:30 p.m. - 3:00 p.m. 3:30 p.m. - 4:30 p.m. 4:30 p.m. - 5:30 p.m. 6:00 p.m. - 7:30 p.m. THURSDAY, NOV. 13 4:00 a.m. - 6:00 p.m. 6:00 a.m. - 4:00 p.m. 6:30 a.m. - 7:30 a.m. 6:30 a.m. - 7:30 a.m. 7:30 a.m. - 1:30 p.m. 11:30 a.m. - 1:30 p.m. 2:00 p.m. - 3:00 p.m. 3:15 p.m. - 4:00 p.m. 4:00 p.m. - 5:00 p.m. 5:00 p.m. - 5:30 p.m. 5:30 p.m. - 7:00 p.m. 7:00 p.m. - 9:00 p.m. FRIDAY, NOV. 14 4:00 a.m. - 2:00 p.m. 8:00 a.m. - 10:00 a.m. 7:00 a.m. - 8:00 a.m. 8:00 a.m. - 11:30 p.m. 12:00 p.m. - 1:00 p.m. 1:30 p.m. - 3:30 p.m. 6:00 p.m. - 6:45 p.m. 6:45 p.m. - 9:00 p.m. Broadcast Service Center open Registration Open Marketing & Promotion Advisory Board Meeting NAFB Foundation Luncheon “Making the Sale. Marketers and Retailers Share Their Experiences in the Changing New Rural Community” (joint session with NAMA) “Shifting Tides: Measuring Value” Management & Sales Council Social/ Reception (by invitation only) “Making Waves” Opening Reception Broadcast Service Center open Registration Open Continental Breakfast New Member Orientation Breakfast Trade Talk Trade Talk Buffet and Dessert “2008 NAFB National Producer Media-Use Wave Study Results” Annual Membership Meeting (all members) Broadcast Council Business Meeting, Management & Sales Council Meeting, Allied Industry Council Meeting Broadcast Council Regional Meetings NAFB Foundation Auction and President-Elect Reception “Night of Honors Celebration” Banquet Broadcast Service Center open Registration Open Contintental Breakfast Kansas Board of Trade Educational Visit NAFB Awards Luncheon Professional Development Educational Seminar President’s Reception President’s Banquet PRESIDENT’S REPORT by Randy Koenen What a year it has been for the National Association of Farm Broadcasting (NAFB)! It started with our Marketing & Promotion Advisory Board propos- ing a major national research survey to look into the broadcast and broader agri-media consumption interests and preferences of large crop and livestock producers. The board of directors enthusiastically supported — and voted to fund — a new research study that would come ten years after a landmark piece of research NAFB commissioned in 1998-99. Randy Koenen 2008 NAFB President Red River Farm Network, Grand Forks, ND Results of the 2008 National Producer Media-Use Wave Study, conducted by Ag Media Research, will be announced at the NAFB Convention. In line with our new 5-year Strategic Plan approved by the NAFB Board last July, and endorsed by the membership in November, NAFB sponsored a series of “grow your business” regional seminars for NAFB stations and networks during June. Marketing representative Mike Parry brought a load of motivational energy and information “artillery” to these three sessions, highlighting the “in progress” Wave Study and NAFB’s earlier national Rural Lifestyle Research Report. We want to thank Brownfield Ag News, WHO Radio, and RFD Illinois for hosting these valued meetings. More than 30 member organizations enrolled business staff in one or more of the regional seminars. Our board also developed Member Benefit Statements for each of our member councils. That work will serve to fur- ther build membership, in line with our Strategic Plan goals. We enjoyed another outstanding Washington Watch NAFB graphics courtesy of Justin Park, Park Design. This special report was published for NAFB by: www.AgriMarketing.com Published by: Henderson Communications, L.L.C. 1422 Elbridge Payne Road, #250 • Chesterfield, MO 63017 e-mail: info@AgriMarketing.com Publisher/Editorial Director: Lynn Henderson (LynnH@AgriMarketing.com) Advtg Sales/Customer Svc Mgr. : Judy Knoll (JudyK@AgriMarketing.com) Managing Editor: Audrey Evans (AudreyE@AgriMarketing.com) event, in April. Our broadcasters present were briefed by and questioned the USDA leadership team, as well as key Con- gressional legislators Collin Peterson, Tom Harkin, Blanche Lincoln, Bob Goodlatte, Jerry Moran, Frank Lucas, Saxby Chambliss, and Herb Kohl. And we had an excellent “Issues Forum” session with our participating commodity groups. In early August, our summer board meeting convened at the Chicago Board of Trade Building. We witnessed a Mon- day morning opening and saw the corn and bean markets post marked declines that particular day. That night, as our group dined in downtown Chicago, a violent summer storm and tornado sirens serenaded us. Needless to say, our visit — like our year — was memorable! This special section offers a lot of insight into NAFB and our agendas. I appreciate the efforts of my predecessor, Pam Fretwell, and her leadership to engineer the Strategic Plan and to re-engineer the Association Bylaws. I know that incoming 2009 President Pam Jahnke will continue the enthusiasm for making NAFB everything our Strategic Plan would have us be. To all of our members, I say thank you for your interest, participation, and support. AM October 2008 ¦ AgriMarketing i-23
November December 2008