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Agrimarketing : October 2008
Farm Journal Database Strategies and Market Reach Data Services (MRDS) form a multiyear partner- ship. MRDS has expertise in manipu- lating USDA’s Farm Service Agency data. “Together we will combine efforts to gather, maintain and market the most complete and accurate crop and livestock data the industry has to offer,” says Allen Moczygemba, Sr VP of Farm Journal Media. Curt Lancaster, Texas Farm Bureau Network’s Dir/Advtg Sls & Mktg, receives the Texas Exten- sion Specialists Association’s award for out- standing support of Extension specialists. Telvent, acquires DTN Holding Company, Inc. (DTN), for $445 million. The transaction is expected to close in the fourth quarter of 2008 and is subject to customary regulatory and shareholder approvals. Robert Gordon, DTN’s CEO says, “We are thrilled about the future with Telvent and see many opportunities to integrate our services and achieve extensive new growth on a global scale, while allowing our profes- sionals to develop their careers in a solid global company.“ The majority owner of Telvent is Spanish-based Abengoa, one of the world’s largest manufacturers of ethanol. Also, DTN announces The Progressive Farmer expands its publishing schedule to 11 issues in 2009 with the addition of a January issue. AM and livestock industry, joins Penton Media’s BEEF magazine as a Con- tributing Editor. Lancaster Lessiter Publications, Inc. increases the frequency of its Rural Lifestyle Dealer magazine from twice a year to quarterly in 2009 and will increase its circulation by 20%. The publica- tion was launched as a twice-a-year supplement to Farm Equipment magazine in 2007. Farm Equipment magazine launches a new video series at www.farm-equipment.com. The series will inform farm machinery’s retail industry about trends, new products and other observations from ag equipment suppliers that impact equipment sales and distribution. Joseph Holschuh joins Lessiter as Assoc Editor of Farm Equipment, Rural Lifestyle Dealer and the Farm Catalog. He had been with Oshkosh Truck Corp. Germination magazine launches “Giant Views of the Industry,” a video series featuring interviews with leading thinkers in the Cana- dian seed industry. Similar to the U.S. interviews which are posted on the Seed World Web site, the Cana- dian interviews will be posted on Germination‘sWeb site at www. germination.ca and updated on a monthly basis. Steve Kay, Editor and Publisher of Cattle Buyers Weekly, a marketing and business newsletter for the meat He will write a monthly column entitled “MEAT MATTERS,” as well as feature reporting on other issues relating to cattle feeding, meat qual- ity and marketing. BEEF magazine initiates BEEF Daily, an online roundup of beef- industry news and commentary pre- sented each morning from Monday through Thursday. Amanda Nolz is named BEEF Daily Editor. She is a South Dakota State University senior in ag jour- nalism, who produced her own blog: www.chewingthecud.org. As an FFA member she led a walkout of several thousand members from a Carrie Underwood concert a couple of summers ago in protest of the singer’s anti-meat positions and association with the Humane Society of the U.S. tural media Web sites. The sites offer a range of new benefits, customiz- able information features, and a host of other add-ons not previously available in the ag market. Farm Progress President Jeff Lapin reports, “And this is just the start. We’re embarking on a new Web devel- opment program with a goal to pro- vide added information in a simple format that is readily available from any location from anywhere.” To view the site, go to: www. FarmProgress.com. Agri Broadcasting Network will relocate its headquarters into the for- mer WOSU Public Media facilities on The Ohio State University cam- pus in Columbus in early 2009. AM IN MEMORIAM Charlie Might, 85, Fostoria, OH. Following service in the Navy during World War II, he received a B.S. and M.S. from The Ohio State University in Agricultural Education. He Farm Progress redesigns its state and regional magazines’ Web sites to pro- vide readers with more features and a flexible Internet portal. The company reports it is more than a redesign and its functionality is not found elsewhere in agricul- worked as a vocational agriculture teacher in Gibson- burg Exempted Schools until 1953, then went to Marion, OH, as a farm radio broadcaster. Might then worked for Bozell & Jacobs on the J.I. Case account for 17 years in Racine, WI, before becoming Exec Sls Mktg Dir for NAFB.He retired in 1989. AM Photo courtesy of the University of Illinois Archives October 2008 ¦ AgriMarketing 13
November December 2008