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Agrimarketing : October 2008
Gibbs & Soell Public Relations Inc. promotes Luke Lambert to Pres effective January 1. He was Sr. VP, Managing Dir of the agency’s New York office. He reports to for- mer Pres Cos Mallozzi who becomes Chmn and remains CEO of the firm. BlackFin will provide strategic counsel and marketing communica- tions program support for ASTA, which represents the nation’s seed trade industry, including row crop, cotton, vegetable, turf and flower seed markets. Heading the account for the agency is Jim Gresham. of new products to the market. Hondo VP Susan Foster will direct the account. Chris Davison forms Davison Com- munications Inc.(DCI), a public relations firm serving the agri-food sector. Operating out of Guelph, ON, DCI provides corporate communica- tions, issues management, media relations, stakeholder relations and crisis management services. With over 15 years of agri-food Lambert IRON Solutions names Nicholson Kovac Inc. (NK) as its integrated marketing communications agency for promoting the re-launch of IRONsearch.com. Agriculture equip- ment dealers use the Web site to sell used equipment, and agricultural producers buy, sell and appraise used farm equipment on the site. NK will provide integrated mar- keting communications services in media; public relations; print and banner advertising; interactive; direct mail; and search engine mar- keting to build awareness for the site, promote its new features and increase site listings. Anderson Fallon Public Relations (AF) and JLM1926 Holdings, Inc. (JLM), announce the formation of Mariposa Partners, Inc., a full-ser- vice PR agency, operating as an inde- pendent subsidiary of JLM. The agency, which will be led by former AF owner, Carol Anderson, will continue to service AF‘s existing client portfolio and will provide PR for JLM’s other agency holdings including McCormick Company, McCormick Global (Canada), The Hondo Group and UNISON Resource Company. Becky Johnson, formerly an AF Sr. Counselor, will serve as the new firm’s Mgr/Client Svcs. PR Counselors Julie Balmer, Sylvia Bachmann, David Chitwood, and Beth Buchanan also will be join- ing the group. For more information, visit www.mariposapr.com. The American Seed Trade Associa- tion (ASTA) name BlackFin Market- ing Group, Edina, MN, as its agency partner. 12 AgriMarketing ¦ October 2008 Fleming Bergmooser Ann Fleming joins Rhea + Kaiser as Sr Acc’t Exec working on the Bayer CropScience horticultural crops team. She previously has worked for at SPM Marketing & Communica- tions and Tucker-Knapp Integrated Marketing. Kimberly Bergmooser joins as Ass’t Acc’t Exec for the Bayer corn, soybean and sorghum team. She recently received her M.S. degree in marketing from the University of Toledo. Also, the agency promotes Mark Ingbritson to Sr Acc’t Supvr/PR, and Pete Montgomery to Mgmt Supvr on the Bayer CropScience hor- ticultural business. Brad Bremer joins Quarry Integrated Communications. He was formerly a partner with a top ten independent PR agency and co- Managing Dir of its New York City headquarters. Kristi Drum also joins the agency. She has over 15 years of business management experience in marketing, sales and advertising spanning a variety of industries. Neila Hodgins joins the U.S. team from its Quarry Waterloo, ON, office. Also joining the U.S. team is Heather Murphy. Golden Acres Genetics, Waco, TX, selects The Hondo Group as agency of record. The agency will provide PR ser- vices designed to build brand aware- ness and administer the introduction public relations experience, firm principal Chris Davison is well posi- tioned to meet the needs of a variety of clients. Over the course of his career Davison has worked for many client organizations representing many facets of the agri-food sector, with a diverse range of requirements, challenges and opportunities. Davison Contact info is: Chris Davison, Ph: 519/400-6613; Fax: 519/824-9656; E-mail: chris@davisoncommunications. com. Angela Feig joins The Meyocks Group as a Sr. PR Dir. Prior, she was Sr. Corporate Comms Consul- tant and spokes- woman for Well- mark Blue Cross and Blue Shield. Feig Kellie Habeeb joins Swanson Rus- sell as a PR Counsel in their Omaha office. She will work with various clients in the agriculture and pet care industries. She has worked with Bozell, USA Roller Sports and Weber Shandwick. Nicholson Kovac, Inc. promotes Jack Swearengin to Dir of Creative Svcs. He most recently was Group Creatiave Dir. AM
November December 2008