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Agrimarketing : October 2008
® RE-INVESTING FOR GROWTH It is heartening to see the investments ag-related compa- nies are making during this unprecedented boom in the ag economy. It would be so easy for boards of directors to dividend the majority of their profits back to their organizations’ shareholders and owners. And, in fact, most have substantially increased their payouts. In addition, though, they are also re-investing in their infrastructure which will pay even greater dividends to their organizations in the future. This particular issue of AgriMarketing is brimming with those announcements: • Deere is increasing its manufacturing capacity. Lynn Henderson Publisher • Monsanto is building and upgrading its seed production facilities. • Novus Int’l is moving into its new headquarters. • Pioneer Hi-Bred is establishing a research center in India. • Elanco is building a new headquarters. • Case IH is building a “model” dealership which will set the standard for its dealers to emulate. • Plus many others. All the while, these organizations continue to increase their R & D budgets, personnel, training, marketing and other initiatives to assure better products and services for their customers in the future. As one executive told me, “For years we have had a ‘wish list’ of one-time investments that will substantially improve the ag industry. Because of the flat ag economy up until three years ago, though, we were only able to chip away at that list. Now, we have the resources to take on those projects much more aggressively. Their end result will greatly benefit the ag producer all the way through to the ultimate consumer for years to come.” All of this activity, of course, is made possible by the nation’s agricultural producers who are optimistically investing in their own operations to con- tinue to provide the feed, food, fiber and fuel for the world. AM THIS MONTH IN AgriMarketing Five Years Ago (2003) • Glacier Ventures acquires the Farm Business Communications Division of Agricore United. Included in the purchase are Country Guide, The Manitoba Co-operator, Canadian Cattlemen and other publications. • Farms Technology purchases the assets of Rooster.com and Pradium.com from the U.S. Bankruptcy Court. • Syngenta’s Callisto herbicide is named Agri Marketing magazine’s 2003 Product of the Year. Ten Years Ago (1998) • Bayer acquires a 50% interest in Gustafson, a business unit of Uniroyal. • Dow AgroSciences (DAS) forms Advanced AgriTraits LLC which will license biotechnology resources. DAS also purchases all of the Mycogen stock it didn’t already own. • Case Corp. acquires DMI, Goodfield, IL. • AgrEvo acquires Cargill Seeds for $650 million. Twenty Years Ago (1988) • Sukup Manufacturing acquires the grain drying and aeration product line from Chicago Eastern Corp. • The five largest agricultural advertisers are: Ciba-Geigy, ICI Americas (including Stauffer Chemical), American Cyanamid, Monsanto and DuPont. • Bret Kealy, a recent graduate of the Univ of MN, joins Miller Publishing as Advtg Sls Rep. AM 4 AgriMarketing ¦ October 2008 is published by: Henderson Communications L.L.C. 1422 Elbridge Payne Road, #250 Chesterfield, MO 63017 Phone: 636/728-1428 FAX: 636/777-4178 E-mail: email@example.com Publisher/Editorial Director ____________________________________________ Lynn Henderson (LynnH@AgriMarketing.com) ph: 636/728-1428, ext. 2001 Managing Editor ____________________________________________ Audrey Evans (AudreyE@AgriMarketing.com) ph: 636/728-1428, ext. 2003 EDITORIAL ____________________________________________ NAMA Liaison Editor Jenny Pickett (firstname.lastname@example.org) AM Editorial Advisory Board: Mike Borel, The Context Network Tim Brackman, National Corn Growern Assn Erika Brandt, AgCareers.com Jim Farrell, Farmers National Company Russ Green, CLAAS Jerry Harrington, Pioneer Hi-Bred Laura Henke, Charleston|Orwig Tommy Jones, John Deere Crop Insurance Laura Mayfield, McCormick Company Pat Morrow, BASF Steve Rhea, Rhea & Kaiser Brad Schu, Land O’Lakes/Purina Mills Angie Skochdopole, Quarry Integrated Comms Bob Wilhelm, AdFarm CIRCULATION _________________________________________________ Send subscription inquiries and address changes to: P.O. Box 16123 St. Louis, MO 63105 PRODUCTION _________________________________________________ Design/Layout Audrey Evans Design for NAMA News Jennifer Pickett ADVERTISING SALES ____________________________________________ Advertising Sales and Customer Service Manager Judith Knoll (JudyK@AgriM arketing.com) ph: 636/728-1428, ext. 2002 AgriMarketing is sent to qualified executives employed by corporate agribusinesses and their communication agencies, farm media, trade associations and others providing services to North American agriculture. Daily news and updates about the Agricultural Industry can be obtained by going to: www.AgriMarketing.com. For a free subscription to AgriMarketing Weekly e-newsletter, go to www.AgriMarketing.com.
November December 2008