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Agrimarketing : October 2008
OCTOBER 2008 ® VOLUME 46 NUMBER 8 WHOLE NUMBER 500 16THE SCOOP ON RECRUITING: EMPLOYEE TURNOVER cover story 14CAMA UPDATE: SASKATCHEWAN 17VERMEER: KING IN THE NICHE MARKETS special report: ag/rural broadcasting 23NAFB PRESIDENT’S REPORT 24PASSING THE GAVEL 23 2008 NAFB PRESIDENT RANDY KOENEN 28NAFB BROADCASTERS’ UPDATE 34COWBOY WISDOM HITS THE AIRWAVES 35ALAN JARAND: FATE LED HIM TO RADIO 36THE STATE OF FARM BROADCASTING 392008 NAFB TRADE TALK PARTICIPANTS 50AGRI-MARKETERS UPDATE: SEARCH ENGINE MARKETING focus on market research 45NATIONAL NAMA NEWS 52MARKET RESEARCH ROUNDUP 58 ADFARM’S “FARM DAZE” AGRIMARKETING is proudly associated with: ® AGRIMARKETING (ISSN No. 0002-1180), the magazine serves agribusiness management, marketing, sales and communications executives, their ad/pr agencies, ag trade associations and the ag media. Published monthly except combined issues Jan/Feb, July/August, Nov/Dec and semi- monthly in Dec (annual Marketing Services Guide) by Henderson Communications LLC, 1422 Elbridge Payne Road, #250, Chesterfield, MO 63017. Phone: 636/728-1428; Fax 636/777-4178; www.AgriMarketing.com. ? Subscriptions: U.S., Canada and Mexico: 1-year: $43, 2-year: $72; All other countries: 1-year: $70, 2-year: $120 (all funds are U.S.). Allow 60 days for entry of new and renewal subscriptions. For change of address notice, please include label of most recent issue or go to www.AgriMarketing.com and update the address. ? Copyright 2008 by Henderson Communications LLC. All rights reserved. AGRIMARKETING is a registered trademark and the property of Henderson Communications LLC. No part of this periodical may be reproduced or transmitted in any form or by any means, electronic or mechan- ical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the publisher. ? Contributors: No responsibility is assumed for unsolicited materials. ? To locate topics and obtain past articles: go to www.AgriMarketing.com and access the “Archived Issues” link. ? Periodical postage paid at St. Louis, MO, and additional mailing offices. POSTMASTER: Please send change of address to AGRIMARKETING, P.O. Box 16123, St. Louis, MO 63105. Send Canadian post returns to: AGRI- MARKETING, P.O. Box 25542, London, ON N6C 6B2. Printed in U.S.A. ? Canada Post International Publications Mail Product (Canadian Distribution) Sales Agreement No. 40025490. PRINTED WITH SOY INK October 2008 ¦ AgriMarketing 3 56SUCCESSFUL AGRI-MARKETING: AURORA CO-OP 58THINKING OUTSIDE THE BOX: ADFARM’S “FARM DAZE” TOURS 61PURDUE UNIVERSITY: LARGE FARMERS — A DIFFERENT SEGMENT 62VIEW FROM THE TOP: SPECIALTY FERTILIZER PRODUCTS DEPARTMENTS 4 FOR OPENERS 6 AT CLOSING 8 FYI NEWS/AGENCY NEWS 10 MARKETING NEWS 12 AGENCY NEWS 13 MEDIA NEWS 15 ASSOCIATION NEWS 60 UPDATES FOR AGRI-MARKETERS
November December 2008