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Agrimarketing : September 2008
COLLABORATING IN CHANGE : DuPont Crop Protection Name: James C. Collins Jr. Title: VP/Gen’l Mgr, DuPont Crop Protection Career: Began his career with DuPont Manufacturing in 1984 and has held positions in product management, distribution and site management. Named to his current position in January 2004. Education: B.S. in chemical engineering from Christian Brothers College, Memphis, TN, and MBA from the University of Delaware. AM: What markets do you see emerging globally for the crop protection industry? JC:As the world population contin- ues to grow and consumers continue to demand a greater variety of more nutritious foods, the importance of agriculture, and the role of crop pro- tection, are growing at an accelerated pace. While it’s certainly about growing staple crops like fruits, vegetables, rice and cotton, there’s a much broader story. Consider how increased demand for protein-rich foods and the rising cost of land will shape how we manage land for cattle grazing, forage and grain production. Add the demand for renewable fuels, and you can see new markets and big opportunities for agri- culture. The role of crop protection in protecting yields and increasing pro- ductivity is more critical than ever. The industry’s role in renewable fuels should include a commitment not only to crop protection products for fuel crops, but to fuel production in a broader sense. For example, in North America, DuPont has been involved in ethanol developments for several years, most recently in two collaborations with the University of Tennessee— one to create a biorefinery that will produce ethanol from sources such as switch- grass and corn stover, and a second to protect switchgrass yields with DuPont Accent herbicide. AM: Is this just about ethanol? JC: Not at all. The demand for renew- able sources encompasses everything from new fuel sources to the use of 54 AgriMarketing ¦ September 2008 renewable resources in fabric and fiber production, alternative building materials and more. There’s no ques- tion that this demand will impact what we grow and how we grow it. At every step along the way, DuPont will be helping growers step up to these demands - through inputs like seed, genetics and crop protection products to improve productivity, as well as in the development of renewable market spaces for crops and crop production byproducts like corn stover. AM: What kind of renewable markets? JC:We’re looking at everything from using corn stalks for ethanol to pro- ducing fabrics and fibers from corn- based DuPont Sorona. And we con- tinue to work with BPon biobutanol as another fuel source to complement ethanol. As the demand for food, fuel and fiber continues to increase, broad- based science companies like DuPont can provide more sustainable answers to improve the productivity and profitability of growers world- wide. While these answers start with inputs such as seed and crop protec- tion, DuPont has the capacity to go far beyond that with ideas that help growers find new ways to contribute. AM: How is the crop protection industry providing more sustainable solutions? JC: Collaboration is the key to meet- ing society’s increasing demands for more sustainable solutions. In the crop protection industry, that collab- oration can take many forms. It can mean working with retailers and applicators to find new uses for crop protection products that reduce trips across the field, which, in turn minimizes fuel costs and prevents soil compaction. It can involve cooperat- ing with regulatory agencies around the world in projects like the OECD or NAFTAwork share to enable an accel- erated review and approval timeline for products with outstanding envi- ronmental profiles, such as DuPont Rynaxypyr insect control products. And it can take the form of technology exchanges between manufacturers like Syngenta and DuPont to bring the next generation of insect control products, specifically DuPont Cyazypyr, to market more efficiently. AM: What are DuPont Crop Protection’s key initiatives for North America in 2009? JC: Our key initiatives in North America continue to focus on collab- orating with our customers to antici- pate and provide answers to their changing needs. Most notably, we will continue introducing DuPont Altacor and Coragen insect control products for the fruit and vegetable markets. And we’ll step up development activities for Cyazypyr products. In corn and soybeans, where rapidly changing weed control needs are presenting new challenges to growers, we will continue to renew our portfolio with new and better products that provide longer lasting control and manage weed resistance. Development work on safened prod- ucts is ongoing and development of new corn and soybean herbicides to complement the Optimum GAT trait will gain speed as well. Development of two new fungi- cides, plus a new herbicide for land management uses, will round out our major efforts in 2009. Even as the agriculture market- place continues to grow and change, our direction in North America and around the world remains simple and straightforward: To provide our customers with answers that con- tribute to their long-term prosperity and advance agriculture.
CAMA 2008 Canada