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Agrimarketing : September 2008
increases and more insight is gained from this audience through feedback and research, additional member benefits will be created. EVENTS CLAwill again host the Country Living Olympics, featuring compe- titions such as “feed bag moving” and a “hay scramble,” in Kansas City, MO, at the American Royal on October 25, 2008. Last year, people from four states competed in each event and winners were awarded $500 cash. Prizes this year will be provided by sponsoring companies. The Country Living Experience of the Heartland (Hendricks County, IN, April 24-26) and the Country Living Experience of the Northwest (Linn County, OR, April 10-12) will be official events of CLA. These events, coordinated by Equine Promotions, are a continuation of the highly successful Heartland Farm & Ranch Expo. This event, held last year in Cloverdale, IN, drew more than 5,000 rural lifestyle enthusiasts. Each Country Living Experience will fea- ture seminars on rural lifestyle issues, entertaining demonstrations and hands-on clinics. These events, coupled with the regional activities, offer companies a chance to directly interact with this unique audience. Research is continually done with members via online surveys and a weekly question at www.countrylivingassociation.org. John Deere, Nationwide Agribusiness and Allied Insurance are founding sponsors of CLA. Gold level sponsors include Fastline Publications, Tractor Supply Com- pany and PBI Gordon. Living the Country Life is the official publica- tion. Farm Safety 4 Just Kids pro- vides critical safety information to members. Avariety of sponsorship oppor- tunities are available. For companies that are developing a product spe- cific to this audience, or for those that have a desire for their employ- ees to gain deeper insight into the rural lifestyle market, CLA will send a representative to speak about the unique aspects of this audience. Contact Courtney Yuskis, Executive Director, CLA, at email@example.com or call 636/449-5088. AM FOR INFORMATION CONTACT: Judi Lampe (785) 274-4332 Denise Wiscombe (785) 274-4326 www.MotherEarthNews.com www.Grit.com www.FarmCollector.com September 2008 ¦ AgriMarketing 47
CAMA 2008 Canada