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Agrimarketing : September 2008
RURAL LIFESTYLE UPDATE Country Living Association: 14,000 MEMBERS AND GROWING by Courtney Yuskis, Executive Director,CLA Editor’s note:Formed two years ago, we invited the CountryLiving Assoc., the trade association that represents rural lifestylers, to provide an update on their activities. W ith a mission to create and fos- ter a community for like- minded people who share a passion for country living, Country Living Association (CLA) has engaged more than 14,000 members. CLAmembership is comprised of individuals and families who reside in the country. The association con- nects these members with reputable marketers that understand the unique needs associated with a rural lifestyle. BENEFITS Members are invited to relaxed, social gatherings across the country to share stories and gain knowl- edge from rural lifestyle experts. “Tips of the week” are e-mailed to members every Tuesday; these tips are provided by members as well as companies with experience in rural lifestyle issues. CLA provides several chances for organizations to connect with the rural lifestyle audi- ence through regional and national events, and by providing “tips” and product offerings for the weekly e-mails. CLA members gather at an event held at Tractor Supply Company in Mankato, MN, for an afternoon for discussions with rural lifestyle experts. In addition, they receive a free subscription to Living the Country Life magazine, free online classi- fieds, an online membership direc- tory, product offers and discounts from sponsors and partners and much more. As membership 46 AgriMarketing ¦ September 2008
CAMA 2008 Canada