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Agrimarketing : September 2008
COVER STORY/continued from page 29 In addition, Pioneer has offered for several years the TruChoice Opportu- nity Program, which allows producers to finance their DuPont-approved crop protection purchases at competitive interest rates. TruChoice includes a wide range of crop protection choices for growers to include in their financ- ing program. PROPARTNERS Fargo, ND by Howard Huebner VP/ Business Development www.thepropartners.com At ProPartners Financial, we recog- nize that not every agribusiness or dealership fits into the cookie-cutter mold of typical credit programs. Climates, crops, clients, business cycles and goals — these are all variables that affect the financ- ing a business can offer its cus- tomers. We add a unique twist to ag credit by providing custom financing programs that you can offer as either your own branded financing or as a third-party loan. We work with you to develop customized solutions to fit your specific needs. Our goal when we’re developing our financial products is to make it as easy as possible for both our business partners and producers. Many busi- nesses do not have staff with back- grounds in lending or credit and, as a result, are a bit nervous about offer- ing a credit program. We designed our lending pro- grams to make that transition easy. Our tailored financing programs include access to an entire team of ag lending experts who can help you with program administration, promo- tion and marketing, loan underwrit- ing, funding and collection services. This background support allows you to focus on your daily operations and sales without being bogged down by financial paperwork. Huebner While our business partners enjoy the ease and opportunity of offering business-building financing, the pro- ducers — your customers — value the competitive rates, quick access to funds and flexible repayment terms. Beyond pleasing customers, our pro- grams enhance the working capital position of our partner companies. It’s a win-win for both parties — the producers like the convenience of securing financing at the same place they make purchases and you are keeping current customers and gain- ing new ones because you are out-ser- vicing your competitors who don’t offer on-site credit. In addition to branded, custom financing, we also offer turnkey financing options that can be uti- lized by agribusinesses for their producer customers. We recently launched AgriSpan — a new suite of financial products — that may be used for dealership purchases, full operating lines of credit and grain inventory loans. This new financial package doesn’t replace existing branded finance programs already in place with partner busi- nesses, but instead provides an additional option. We designed AgriSpan with pro- ducers in mind and believe the real value is the convenience. Producers are able to do one-stop shopping with the dealers they already have busi- ness relationships with, such as input supply companies, seed companies, implement dealers and the like. RABO AGRIFINANCE Cedar Falls, IA by Mark Branch and Jerry Sullivan Relationship Managers www.RaboAg.com For the 2009 crop year, Rabo has made significant investments in peo- ple and technology in order to better serve the needs of our rapidly growing client base. While pre-approvals with- out an application have been available for some time with QuickLink, new improvements will allow lines of credit that better fit the needs of indi- vidual producers. For instance, all current and future customers can look forward to the convenience of a revolving line of credit that can be borrowed against and paid down throughout the year. However, with extremely competitive rates, producers may not be in a rush. The QuickLink program can be customized to support the marketing strategies of our clients. It can be used to promote specific programs that are unique in location or timing. With input costs at record levels, a retailer’s working capital is more lim- ited which may prevent them from providing financing to producers. Fall fertilizer programs would be one example where traditionally a grower has been given spring terms. However, due to the increased cost of nutrients, that is no longer the case. Without additional credit, that sale may be put off or possibly lost. Our clients in most cases are looking for a credit tool to help with accounts receivable, eliminate their risk, and allow them to focus on ser- vicing their customers. QuickLink delivers all of that along with pro- viding retailers a nice sales and mar- keting tool in the same package. Not only do our clients benefit Branch Sullivan While Rabo AgriFinance offers a full line of financial products and ser- vices to its clients, one area in partic- ular focuses on the needs of seed companies, input providers, equip- ment dealers and manufacturers. The Vendor Finance area offers QuickLink Credit which is one of the fastest growing sources for 3rd party financing in the marketplace today. from offering a competitive and con- venient credit program to their cus- tomers, but they are also credited with introducing their clients to one of the strongest agricultural lenders in the world today. Their producers have the opportunity to develop a relationship with Rabo AgriFinance and access an even wider range of financial solutions. Providing those producers with the best financing options available creates a stronger and more vibrant customer base for the long term. AM September 2008 ¦ AgriMarketing 31
CAMA 2008 Canada