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Agrimarketing : September 2008
Meet an Industry Leader TomThieding, Director of Marketing Services, Rural Mutual Insurance Company, Madison, Wis. What advice do you have for new professionals entering the industry? I believe it’s important to have multi-disciplinary experience and skills in various facets of marketing and public relations, mainly strong writing skills. When searching for candidates, I’m looking for prospects who have strong written and verbal communications skills, an understanding of marketing, public relations and media relations, basic knowledge of photo editing, web maintenance and desktop publishing. How has the industry changed since you began your career? Over the 20 years I’ve been involved in public policy, public relations and now marketing, I’ve seen the growth of the “CEO farmer” who is more sophisticated in analyzing their business operations and strategic growth. They demand an honest and trusting relation- NAMA 2008 EXECUTIVE COMMITTEE National President Patty Travis 5MetaCom (317) 564-2008 email@example.com President Elect Carol Anderson Anderson/Fallon (913) 323-4914 firstname.lastname@example.org Secretary/Treasurer Susie Decker Farm Progress Companies (319) 377-3080 email@example.com Kyle Bauer KFRM Radio (785) 632-5661 firstname.lastname@example.org Beth Burgy Broadhead + Company (612) 617-7947 email@example.com Vicki Henrickson VickiMedia (563) 343-0662 Vicki@vickimedia.com Barry Nelson John Deere Agricultural Marketing Center (913) 310-8324 NelsonBarryE@JohnDeere.com Robert Ratliff ProfitableFarming.com Corp. (919) 481-9309 RobertRatliff@ProfitableFarming.com Paul Redhage FMC Agricultural Products (636) 742-2539 Paul_Redhage@fmc.com NAMA CHAPTER PRESIDENTS Badger (Wisconsin), Tom Thieding (608) 828-5709 Carolinas/Virginia, Ann Camden (919) 870-5718 Central California, Sandy Creighton (559) 433-9343 Chesapeake (Baltimore, Philadelphia), Matt Coniglio (717) 612-0245 Chicago, SarahMuirhead (630) 462-2466 Cornbelt (Quad City Area, IA, IL), Jennifer Deppe (319) 233-0502 Desert Southwest, Paige Gilligan (480) 620-5257 Eastern (New York), CatherineWang (212) 697-2600 26 AgriMarketing ¦ September 2008 ship with specialists in areas like expansion, animal nutrition and health, commodity and input pricing, risk management and employee management. What keeps you passionate and interested in your career? I enjoy working with farmers and keeping up with— and leading—the changes in the agricultural industry. What is your company doing to recruit and cultivate new talent? New agents provide the best growth opportunities for our company. Especially candidates with a background in agriculture to help achieve our goal of expanding our top market share of farm insurance in the state. Do you seek out opportunities to mentor young professionals? In my new position, I will be developing opportunities for marketing interns, not only to be a mentor, but also to have them challengemy thinking, creativity and innovation. Florida, Gary Cooper (352) 671-1909 Gateway (St. Louis), Lance Burditt (314) 746-1920 Great Plains (Dodge City,Wichita), Holly Martin (620) 227-7171 Heartland (Illinois), Amy Bradford (309) 557-6116 Iowa (Des Moines), Roxi Beck (515) 278-5727 Mid-America (Indiana), Meg Gatti (502) 802-8756 Midlands (Omaha), Jamie Linn (402) 332-4011 Midsouth (Memphis), Mike Butler (901) 260-4217 Missouri-Kansas, Melanie Acklin (816) 377-9088 NAMA Pacific (San Francisco/Sacramento), Bob Foiles (916) 561-5585 North Central (Minneapolis/St. Paul), Robert O’Connell (612) 825-0050 Northern Prairie (Dakotas), Roger Reierson (701) 237-4850 Ohio,Mike Krouse (419) 532-3130 Rocky Mountain (Denver), Marvin Kokes (303) 850-3339 Southeastern (Georgia) Southwest (Dallas/Ft.Worth/Houston), Colleen Parr (214) 665-1334 *Updated as chapter presidents are elected NEW NAMA MEMBERS Robert Boyer, ON Communications Inc. Peggy Burdick, Golden Plains Ag Network, referred by John Jenkinson Sandy Cashman, EPIC Creative Berta Fox, KFRM Radio Sarah Galdi, ABS Global, Inc. Yuyun Hartono, Gibbs & Soell Antonia Matthews, Quarry Integrated Communications, referred by Angie Skochdopole/Heather Murphy Rachel Reed, Lone Star Ag Credit Dawn Skibinski, Twin Prairies Suffolks Katie Tenpas, EPIC Creative Erin Turnbaugh, Blasdel Cleaver Schwalbe Communications Halley VanderHeyden, Kleffmann Group, North America Wayne Whitehead, KINZE Manufacturing, Inc.
CAMA 2008 Canada