by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : September 2008
TRENDS in AGRICULTURE: Agribusiness Forum Gets Revamped! TRENDS IN AGRICULTURE NOVEMBER 11-12, 2008 HYATT REGENCY CROWN CENTER KANSAS CITY, MO WWW.NAMA.ORG Join your colleagues in Kansas City for: • interactive sessions on the influ- ence rural lifestylers have on the agriculture industry and what’s driving their purchases and buying choices NAMA works hard to keep programs and meetings relevant and not just timely, but ahead of the curve. That’s whywe’ve changed the name of the Agribusiness Forum to directly reflect the mission of this innovative meeting to Trends in Agriculture. This year’s topic is the burgeoning rural lifestyle market and the decisionmakerswho define it. • practical, proven advice for effec- tively marketing to the rural lifestyle population • helpful perspectives from leaders outside agriculture who have had to shift their focus to capture a new audience in a changing marketplace Trends in Agriculture Sessions Here’s a first look at the sessions planned for the 2008meeting. Be sure to checkwww.nama.org in theweeks ahead for complete information. KEYNOTE SESSION Testing Your Current Strategy Franck Schuurmans, Senior Consultant and Director of Non- Profit Practice, Decision Strategies International Most organizations already have strategies and tactics in place. But is your current strategy 'future- proof'? In this session, Schuurmans will focus on different external future scenarios and then test how your current strategy would fare. He will help you identify which areas of your strategymight 22 AgriMarketing ¦ September 2008 require adjustment andmonitoring in the future. Most companies pursue fragile strategies that will not easily survive a shift in how the wind is blowing. Many organiza- tions have optimized their strategy for the present, not the future! Inadvertently, they have sacrificed long-term prosperity for short-term gain. Learn how vulnerable your strategy is to external change, competitive forces and shifts in consumer demand. Rural Lifestylers: Where Are They Now?Where Are They Headed? Dan Duffy, CEO, United Country Real Estate, will discuss current trends in rural lifestyle marketing. Using case studies, he’ll give concrete examples of what’s working when it comes to resonating with this growing market. Connecting with the Rural Lifestyler Join Susan Spaulding, CEO, Market Directions, Inc., and Courtney Yuskis, Country Living Association, to gain a deeper understanding of customer touchpoints, including the impact of newmedia. Attendees will also get an insider’s look at an attitudinal survey and insights about rural lifestylers’ perception of communi- cations related to products, services and interests. • opportunities to talk shop with colleagues facing the same communication andmessaging challenges you are and discover how they’re managing them Complete registration and program information is available at www.nama.org.
CAMA 2008 Canada