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Agrimarketing : September 2008
High Plains Journal Midwest Ag Journal ? The farming and ranching bible of America’s Breadbasket ? Don’t overlook anyone important. 3 e know that this doesn’t apply to you, but it’s amazing how many advertisers place national media buys and assume they’re covering the market. W Fact: No one covers America’s Breadbasket like HIGH PLAINS JOURNAL/MIDWEST AG JOURNAL. Research shows that virtually every so-called “national” farm publication misses large pieces of America’s Breadbasket. We’re not talking about fringe players either. These are Class 1A producers that each farm thousands of acres and raise hundreds or even thousands of head of cattle. America’s Breadbasket is also home to the largest area of high-value, high-volume irrigated farming in the US. And no one covers it like HPJ. Sure, many producers receive other publications in their mailboxes. Readership Index* 200 150 100 50 0 HIGH PLAINS JOURNAL readers not covered by other magazines* Farm Journal misses 27% Successful Farming misses 39% Progressive Farmer misses 48% Farm Progress misses 34% Beef misses 62% Beef Today misses 59% Drovers Journal misses 78% You can reach over 90% of High Plains Journal readers with a single ad. Most other publications require three insertionstoachieve90+%readership. But they don’t read them nearly as thoroughly as they read the JOURNAL. Don’t take our word for it. Look at the research: Farm Publication Editorial Poll, Starch F.A.R.M.S., even our competitors’ studies–when they are brutally honest. Don’t miss the prospects you need to reach. Place your ad where their eye- balls are. Advertise in HIGH PLAINS JOURNAL/MIDWEST AG JOURNAL and on HPJ.com. High Plains Journal/ Midwest AgJournal PO Box 760 Dodge City, Kansas 67801 Tel. (800) 452-7171 or (620) 227-1847 Fax(620) 227-7173 Email John Seatvet: email@example.com www.hpj.com Ever read Read 4 of last 4 issues Read most thoroughly 100=Mean Progressive Successful Farm Farmer Farming Journal Progress Farm Drovers Beef Today Beef HPJ * From results of 2005 Farm Publication Editorial Poll, a national survey of farm publications based on 2,000 reader responses.
CAMA 2008 Canada