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Agrimarketing : September 2008
Penton Media, Inc. promotes Greg Frey to VP of its Agriculture Group. He was Group Publisher of Penton’s crop publications and will now also manage the firm’s livestock properties. The Livestock Publications Council (LPC) announces the winners of its annual Critique Contest at the Agri- cultural Media Summit. First place winners include: • Most Improved Publication: Progressive Dairyman • Association Publication: America’s Horse • Non-Association Publication: Drovers • Newspaper: Hereford World • Newsletter: Trailhead Design • Electronic Newsletter: Dairy Herd Management magazine Cyndi Young- Puyear, of Brownfield Ag News, is named the 2008 “Service to Agriculture Award” recipi- ent. The award is sponsored by Farm Credit Services of Illinois. Farm Journal Media acquires IMPLEMENT & TRACTOR magazine from Scissortail Productions. First published in 1885, IMPLEMENT & TRACTOR (I&T) is a bimonthly publication providing news and insights for dealers, distribu- tors, OEMs, engineers and the associations who make up the $40+ billion dealer and wholesaler equipment industry. It also publishes the annual Ag Equipment Buyer’s Desk Reference. Steve Custer, Exec V/P of Farm Journal Media, says the acquisition strategically positions the company to serve the entire equipment channel — from manufacturer to farmer. He says, “In the past year, we began building the most comprehensive database of U.S. farm equipment deal- ers. This definitive database will be used to significantly expand and update I&T’s 5,000 circulation to nearly 10,000 dealer owners and store managers, with the majority of names containing e-mail addresses.” Farm Journal Database Strategies announces access to 2007 Farm Ser- vice Agency (FSA) files that contain complete contact information, farm locations, telephone number and crop demographics. The 2007 FSA files will allow marketers to track over 250 crop types; intended use of the crops; irrigated acres and CRP analysis. In addition, Farm Journal has the ability to identify the land and business relationships that exist among individuals and entities. It’s www.AgWeb.com launches an improved weather section which includes feeds from Intellicast (via Weather.com) and Planalytics. The section includes enhanced radar imagery, precipitation data, drought indexing and monitoring, storm tracking, pest monitoring, daily and hourly forecasts, weather pins for historical weather tracking, and international coverage. launched its redesigned Web site with more robust functionality at www.farmmarketid.com. Young-Puyear Vance Publishing Corporation acquires CattleNetwork.com and CattleStore.com. from Integrated Management Information, Inc. CattleNetwork.com offers news and educational content across a wide spectrum of topics important to cattle, feedlot, and dairy operations. CattleStore is a retail sister site where producers can purchase agricultural supplies online. Farm Market iD compiles a unique textual database of American agri- culture for 36 years and is now adding a companion database, FMID-GEO. The new database pro- vides a visual layout of agricultural land in the U.S. and is linked to the underlying text-based relational database it has supplied to the industry for many years. FMID-GEO provides users with an easy way to identify every piece of farmland in over 2,600 counties throughout the U.S. Farm Market iD has also 20 AgriMarketing ¦ September 2008 addition to managing the editorial business for these brands, he will oversee SF Video Solutions and the SF Machinery Show. Jason Meeker is appointed Mul- timedia Producer, and will manage SF Video Solutions to expand video on Agriculture Online as well as direct the SF Machinery Show. Jeff Caldwell is named Multime- dia Editor. Mike McGinnis is named Mar- Gilkey Durs Fastline Publications adds Jeff Gilkey as Training and Develop- ment Mgr. He has been with Gannett/ Courier-Journal and Landmark Com- munications. Donald Durs joins as Mktg Mgr, responsible for marketing strategies, direct mail, and tradeshow coordination. Successful Farming (SF) magazine announces a major expansion of its 360° content approach in bringing products and solutions to America’s farmers and agri-marketers. John Walter is named Exec Edi- tor for SF and Agriculture Online. In kets Bureau Chief for SF’s newly established bureau at the Chicago Board of Trade where he will lead daily market coverage and provide special reports. Dave Mowitz is named Machin- ery Dir, and will supervise an expanded multimedia machinery department for SF. Laurie Potter assumes the new role of Deputy Machinery Editor. Julie A. Brown joins DairyBusiness Communications as Nat’l Acc’ts Mgr. She will work with advertisers and prospects in the Sunbelt region and represent the DairyBusiness magazines (Western, Midwest and Northeast) as well as Holstein World, DairyLine Radio and Web sites. AM
CAMA 2008 Canada