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Agrimarketing : September 2008
SEPTEMBER 2008 ® VOLUME 46 NUMBER 7 WHOLE NUMBER 500 16CAMA UPDATE: MANITOBA 18THINKING OUTSIDE THE BOX: SYNGENA’S BLIMP CAMPAIGN 40 DAVE’S TRACTOR: RURAL LIFESTYLE DEALER OF THE YEAR 21NATIONAL NAMA NEWS 27THE SCOOP ON RECRUITING: A CHANGING INDUSTRY cover story 28MAKING CREDIT A PART OF THE OFFERING rural lifestyle update 32EMERGING MARKET OPPORTUNITY 36FREQUENTLY ASKED QUESTIONS 40BUILDING A SUCCESSFUL DEALERSHIP 44KUBOTA: CELEBRATING 35 YEARS OF SUCCESS 46UPDATE ON THE COUNTRY LIVING ASSOCIATION focus on: vegetable producers 54 DUPONT CROP PROTECTION’S JAMES COLLINS AGRIMARKETING is proudly associated with: ® AGRIMARKETING (ISSN No. 0002-1180), the magazine serves agribusiness management, marketing, sales and communications executives, their ad/pr agencies, ag trade associations and the ag media. Published monthly except combined issues Jan/Feb, July/August, Nov/Dec and semi- monthly in Dec (annual Marketing Services Guide) by Henderson Communications LLC, 1422 Elbridge Payne Road, #250, Chesterfield, MO 63017. Phone: 636/728-1428; Fax 636/777-4178; www.AgriMarketing.com. ? Subscriptions: U.S., Canada and Mexico: 1-year: $43, 2-year: $72; All other countries: 1-year: $70, 2-year: $120 (all funds are U.S.). Allow 60 days for entry of new and renewal subscriptions. For change of address notice, please include label of most recent issue or go to www.AgriMarketing.com and update the address. ? Copyright 2008 by Henderson Communications LLC. All rights reserved. AGRIMARKETING is a registered trademark and the property of Henderson Communications LLC. No part of this periodical may be reproduced or transmitted in any form or by any means, electronic or mechan- ical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the publisher. ? Contributors: No responsibility is assumed for unsolicited materials. ? To locate topics and obtain past articles: go to www.AgriMarketing.com and access the “Archived Issues” link. ? Periodical postage paid at St. Louis, MO, and additional mailing offices. POSTMASTER: Please send change of address to AGRIMARKETING, P.O. Box 16123, St. Louis, MO 63105. Send Canadian post returns to: AGRI- MARKETING, P.O. Box 25542, London, ON N6C 6B2. Printed in U.S.A. ? Canada Post International Publications Mail Product (Canadian Distribution) Sales Agreement No. 40025490. PRINTED WITH SOY INK September 2008 ¦ AgriMarketing 3 49A $14 BILLION MARKET AND EXPANDING 50UPDATES FROM THE MEDIA 52PURDUE UNIVERSITY: COMMERCIAL PRODUCERS SURVEY 54VIEW FROM THE TOP: DUPONT’S JAMES COLLINS DEPARTMENTS 4 FOR OPENERS 6 AT CLOSING 8 FYI NEWS/AGENCY NEWS 10 MARKETING NEWS 14 AGENCY NEWS 17 ASSOCIATION NEWS 20 MEDIA NEWS 53 UPDATES FOR AGRI-MARKETERS
CAMA 2008 Canada