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Agrimarketing : September 2008
ItIt’s all abou ENGAGEMENT CU CUSTOME GAGEMENT MER all about MAGAZINE ENGAGEMENT SUCCESSFUL FARMING READERS TAKE ACTION MA AGAZINE ENGAGE SUCCESS 38% 37 discussed anid scussed an advertisement with others with others Source: Readex, March 2008 Source: Readex, March 2008 ONLINE ENGAGEMENT ONLINE ENGAGEMENT AGRICULTURE ONLINE VISITORS ARE 98.7% have viewed a video online .7%have viewed a video online 34 Source: Ag Advisor, 2008 Source: Ag Advisor, 2008 AGRICULTURE ONLINE VISITORS ARE TECH SAVVY ® E TECH SAVVY 56% would subscribe to e-newsletters 56%would subscribe to e-newsletters 34%have made an online purchase 4% have made an online purchase ENGAGED CU CUSTOMERS BUY UY www.agriculture.com | Call your sales representative today or contact Scott Mortimer at 800.678.2869. www.agriculture.com | Call yo ur sales representative today or contact Scott Mortimer at 800.6 . 69.2878 c EMENT SFUL FARMING READERS TAKE ACTION ® 38% 37% 47 contacted a contacted a dealer 47% 16 visited advert Web visited an advertiser’s Web site d an tiser’s site purchased a product as the result of reading an ad purchased a product as the result of reading an ad 16%
CAMA 2008 Canada