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Agrimarketing : April 2014
BEST OF NAMA JUDGING THE INDUSTRY’S BEST OF THE BEST T he industry’s best work was on display during the National Best of NAMA judging, February 12 in Kansas City. Twenty-six judges had the difficult task of picking the best of 520 entries. This year’s program continued to grow with entries topping even last year’s high mark. The Best of NAMA, sponsored by the National Agri-Marketing Association, honors the best in agricultural marketing communications. Both companies and agencies submit their work for this competition, which is one of the tools used to evaluated creative marketing communications and public relations success in the industry. The regional awards process began in October of Agri-marketers gather following a hard day of judging in Kansas City. competition. National judges were required to have five years of industry experience. Judges determine first place and merit winners in 2013. Companies and agencies entered their work to the regional competition. Part of the regional entry fee was in turn, returned to the chapter where the person submitting the entry is a member. Entries were then judged in one of six different regions. Overall there were 1,460 entries in the six regions with almost 50 judges participating. These entries were evaluated over a two-day period in November in Kansas City. Regional judges were required to have at least three years of industry experience. First place and merit winners from each region were then eligible to advance to the national BEST OF NAMA NATIONAL JUDGES Steve Aldrich, Martin | Williams Bryan Bjerke, Paulsen Marketing Jon Brakebill, Filament Marketing, LLC Leigh Ann Cleaver, Blasdel Cleaver Schwalbe Communications Paul Diamond, DMH John Dutcher, APR, Exponent PR/Colle+McVoy Jacob Edenfield, Osborn Barr Dave Harding, Charleston | Orwig Jerry Harrington, DuPont Pioneer Jeff Hartz, Wyffels Hybrids Phil Johnson, Colle+McVoy Les Kahl, AdFarm Allyssa Kennedy, Bader Rutter Scott Lynn, Woodruff Sweitzer Ann Mann, CHS Inc. Laura Mayfield, McCormick Company Tug McTighe, Callahan Creek Rob Merritt, Rhea + Kaiser Marketing Communications David Molho, Brighton Agency Karl Ploeger, Salva O’Renick Lindsey Powell, GROWMARK, Inc. Ed Salem, Swanson Russell Jill Spiekerman Bonham, QualiTech, Inc. Cynthia Tipton, Monsanto Stephanie Vinton-Pollock, WinField Greg Wetzel, broadhead. advertising and public relations. First place entries are then eligible for Best of Show awards, presented in the areas of Advertising and Public Relations. For the fourth year contestants could enter the Producer’s Choice category for single page ads. Ads in this category were judged online by producers. All awards will be presented at the Agri-Marketing Conference and Trade Show in Jacksonville on April 9. Special thanks to all the judges and companies that participated. AM 22 Agri Marketing s April 2014