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Agrimarketing : March 2014
MARCH 2014 VOLUME 52 NUMBER 2 WHOLE NUMBER 552 14 THE SCOOP ON RECRUITING: JOB ANALYSIS YIELDS POSITIVE OUTLOOK 15 DAIRY INDUSTRY IS ON A ROLL 20 UPDATE ON AGRICULTURAL-ORIENTED TV 24 REVCO’S MARK GREEN 23 INSIGHTS FROM PURDUE UNIVERSITY: WHAT YOUR CUSTOMER THINKS 24 COVER STORY: BIG DATA AND AGRICULTURE 28 THE FASCINATING RURAL MARKET 32 CAMA UPDATE 33 NATIONAL NAMA NEWS 35 BEST OF NAMA REGIONAL WINNERS 45 VIEW FROM THE TOP: KRONE NORTH AMERICA Front cover photo courtesy of John Deere. 28 MAHINDRA’S CLEO FRANKLIN DEPARTMENTS 4 FOR OPENERS 6 AT CLOSING NEWS 8 MARKETING NEWS 10 MEDIA NEWS 12 ASSOCIATION NEWS 45 CALENDAR/AD INDEX is proudly associated with: AGRI MARKETING (ISSN No. 0002-1180), the magazine serves agribusiness management, marketing, sales and communications managers, their ad/pr agencies, ag trade associations and the ag media. Published monthly except combined issues Jan/Feb, July/August, Nov/Dec and semimonthly in Dec (annual Marketing Services Guide) by Henderson Communications LLC, P.O. Box 396, Adel, IA 50003. Phone: 515/954-8381; www.AgriMarketing.com. t Subscriptions: U.S., Canada and Mexico: 1-year: $49, 2-year: $85; All other countries: 1-year: $82, 2-year: $140 (all funds are U.S.). Allow 60 days for entry of new and renewal subscriptions. For change of address notice, please include label of most recent issue or go to www.AgriMarketing.com and update the address. t Copyright 2014 by Henderson Communications LLC. All rights reserved. AGRI MARKETING is a registered trademark and the property of Henderson Communications LLC. No part of this periodical may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the publisher. t Contributors: No responsibility is assumed for unsolicited materials. t To read past issues, go to www.AgriMarketing.com and access the “Archived Issues” link. t Periodical postage paid at St. Peters, MO, and additional mailing offices. POSTMASTER: Please send change of address to AGRI MARKETING, P.O. Box 16123, St. Louis, MO 63105. Send Canadian post returns to: AGRI MARKETING, P.O. Box 25542, London, ON N6C 6B2. Printed in U.S.A. t Canada Post International Publications Mail Product (Canadian Distribution) Sales Agreement No. 40025490. March 2014 s Agri Marketing 3
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