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Agrimarketing : January February 2014
NAME OF ENTRY 2013 BE S T OF CAMA ADVERTISER/ORGANIZATION AGENCY BEST OF SHOW — Marketing and Communication Campaigns Inferno Duo Arysta LifeScience BEST OF SHOW — Advertising Vehicles Canola Meal Staircase Canola Council of Canada BEST OF SHOW — Communication Vehicles DuPont Guide to Potato Production DuPont Canada BEST OF SHOW — Public Relations Programs Breakfast On The Farm Farm & Food Care Ontario John Deere Canada Sponsored by Woodruff Sweitzer Sponsored by broadhead. Sponsored by Kahntact Sponsored by Farm & Food Care Ontario BEST OF SHOW — French Language Marketing and Communications Lucky TV – 1 Series Tractor John Deere Canada BEST OF SHOW — Electronic Media Inferno Duo NAME OF ENTRY Total Campaign — $100,000 or Less DuPont Assure II Herbicide Sponsored by Arysta LifeScience Woodruff Sweitzer ADVERTISER/ORGANIZATION AGENCY DuPont Canada Total Campaign — $100,000 – $250,000 Inferno Duo Total Campaign — $250,000 – $500,000 DuPont Pioneer: Nous Sommes Pioneer Hero Campaign Total Campaign — Over $500,000 Cruiser Maxx Vibrance Campaign Arysta LifeScience DuPont Pioneer Syngenta Canada Inc. Print Ads — Single Ad or Series, Any Size, Less Than Four Colour Nodulator N/T — Everything’s Bigger In Manitoba Becker Underwood/BASF Print Ads — Single Ad, Any Size, Four Colour Metacam Print Ads — Ad Series, Any Size, Four Colour True Blue Protection Boehringer Ingelheim (Canada) Ltd. Zoetis Canada Radio Commercials — Single, 30 or 60 Seconds Raxil Underground Radio Commercials — Series, 30 or 60 Seconds Out Here With UFA UFA Television Commercials — Single, 30 or 60 Seconds Lucky TV – 1 Series Tractor 28 Agri Marketing s January/February 2014 John Deere Canada Bayer CropScience Kahntact Woodruff Sweitzer 31st Line Strategic Communications Quarry Integrated Communications McCormick Company broadhead. AdFarm MacLAREN McCANN AdFarm John Deere Canada CERTIFICATE OF MERIT DuPont Canada/Kahntact (DuPont Barricade II Herbicide) PRIDE SEEDS/Bark Communications (PRIDE SEEDS – ONE Campaign 2013) Saskatchewan Pulse Growers/In-house (Canadian Lentils Market Promotion Year 2) Farm Credit Canada (Agriculture More Than Ever) Farm Credit Canada (Crop Input Ad Series) Bayer CropScience/MacLAREN McCANN (Trilex Heart) Bayer CropScience/MacLAREN McCANN (Luna – Apples To Apples, Sour Grapes) Syngenta Canada Inc./Quarry Integrated Communications (Traxos “I Believe”) Bayer CropScience/MacLAREN McCANN (Folicur Bad Decisions) Alberta Beef Producers/AdFarm (Alberta Beef) Sponsored by
Marketing Services Guide 2014