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Agrimarketing : January February 2014
EVALUATING AGRIBUSINESS HR TRENDS The Scoop on Recruiting E ighty-five diverse agricultural companies participated in the “2013-2014 AgCareers.com U.S. Agribusiness HR Review,” and the trends were very promising for the ag community. Many of the metrics assessed in the survey provided compelling data that our industry is on the rise and the emphasis on human capital is stronger than ever. The Agribusiness HR Review provides a range of human resource practices relevant to participating agribusinesses over the last 12 months. Information was captured via direct communication with agribusinesses through an online survey, and then collated and displayed in tables and graphs to best capture key findings. Results specifically pointed to job market growth within the ag industry in the next year. Sixty-five percent of companies expect the size of their workforce to increase in the next two years, up more than 6% from the previous year. The AgCareers.com job board has seen an increase in job posting activity that also supports this trend. Results show many industry employers are in need of adept staff and are embracing young talent into their organizations. Companies are using a variety of methods in order to compete with other employers for top talent; higher compensation and better benefits were the two top strategies. Respondents said that the two most difficult roles to recruit for were sales and technical positions. Percentages do not total 100; respondents were allowed to select multiple responses. Results are calculated dividing the number of responses by respondents. educational initiatives are finding it an advantage and improving retention. SALARY & INCENTIVES More than 90% of participants said that salaries had increased in the last 12 months. When asked how many of those employees would see an increase in the next year, 98% said “Yes, to some” or “Yes, to all staff.” This is also good news for employees who can expect an average increase of 3.1% to 3.5% in 2014, according to anticipated budgets. However, salary is not the only pay out; bonuses were identified as the key motivator in keeping employees challenged and productive in their roles. The majority of employees in all classifications were reported as being eligible for bonus/incentive rewards from responding companies. Health insurance, 401k retirement RECRUITMENT The expected increase in the size of workforce is also good news to students graduating from ag degree programs. Sixty percent of participating companies plan to do more graduate recruitment in the next one to five years. A majority of companies indicated that was a result of career progression/ succession planning and competition for talent. 18 Agri Marketing s January/February 2014 and bonus were among the top benefits offered to employees across all classifications/levels. Participating companies indi- cated they typically offered six to eight paid holidays per year to staff. The basics like health insurance, and retirement programs are expected these days. Offering good vacation plans and holidays are also more of a norm. Companies that come up with unique programs, such as wellness incentives, volunteer programs and ADDITIONAL METRICS Results from the HR Review were compiled for the 7th edition release to provide market knowledge, data and trends. Additional topics covered in the survey include salary reviews, employee attrition, workforce trends, development, flexible staffing, bonus and incentive schemes, benefits, recruitment practices, and employer branding strategies. To learn more about these trends, download your FREE copy of the HR Review by visiting www.AgCareers.com and clicking on Resources & News>Market Research. AM Upcoming AgCareers.com EVENTS Utilizing Compensation as a Building Block for Retention March 21, 2014 Webinar North American Ag & Food HR Roundtable August 5-7, 2014 Minneapolis, MN For details and to register, visit the Conferences/Workshops/Events page on www.AgCareers.com or e-mail: firstname.lastname@example.org.
Marketing Services Guide 2014