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Agrimarketing : January February 2014
MEDIA NEWS The University of Illinois reaches the $2 million fundraising goal for the Dr. James F. Evans Endowment in Agricultural Communications. The effort was spearheaded by a group of ag comms alumni including Lyle Orwig, Ken Rinkenberger, Doyle Carr, John Volk, Jay Vroom, Tami Craig-Schilling and Colleen Callahan Burns. Melinda (Mindy) Oberly joins the National Assn of Farm Broadcasting as Marketing and Comms Mgr. She had been with McCormick Company. FarmJournal announces acquisitions, a new business unit and a new VP/Gen’l Mgr: Farm Journal Media completes its acquisition of the “Machinery Pete” businesses from Greg and Eric Peterson, and forms the new business unit Machinery Pete LLC. Farm Journal’s Implement & Tractor, renamed Machinery Pete’s Implement & Tractor, becomes an asset of the new company. Greg Peterson assumes the leadership role of Multimedia Editor. Farm Journal Media also acquires “American Countryside” from its McCrea DePrez founder and producer, Andrew McCrea. A television version of “American Countryside” will air on “U.S. Farm Report.” Mark DePrez joins Farm Journal Media as VP/Gen’l Mgr for its radio business. He had been with Federated Media and WOWO, Ft. Wayne, IN. AM Oberly Tracy Gerstle joins the Farm Journal Foundation as Senior Policy and Advocacy Adviser for the Foundation’s anti-hunger platform — Farmers Feeding the World. She had been with CropLife International. Seed World Media launches American SeedMagazine — a publication aimed at America’s top crop producers. Publisher Shawn Brooks reports, “With four issues a year, American Seed is able to cover all the aspects that are important to farmers which range from seed and seed enhancements to equipment. Practical education, techniques and advice from seed industry experts will be delivered in each issue.” Lessiter Publications enters into broadcast media, launching “Ag Equipment Intelligence On the Record.” The bi-weekly program is e-mailed out to viewers and is available on www.Farm-Equipment.com. Ingersoll Tillage is the exclusive sponsor of “On the Record” for the first quarter of 2014. Get Your News on the Go! Now you can get news and weather for agri-marketers while you are on the go on your favorite wireless mobile device. Away from your computer? Traveling? In an airport? In the middle of a corn field or feedlot? Get a quick update on breaking agri-marketing news and weather. Just open your Web browser and enter www.AgriMarketingMobile.com. AgriMarketing magazine P.O. Box 346 Adel, IA 50003 515/954-8381 info@AgriMarketing.com Visit the AgriMarketing Mobile FAQs page for questions about mobile application functionality. This service is free to agri-marketers. Powered by iNet Solutions Group www.inetsgi.com 16 Agri Marketing s January/February 2014 Darren Foster joins Lessiter Publications’Ag Division as a Media Acc’t Exec. He had been with TDS Drive. Frederique F. Buntoumjoins Farm Market iDas VP, Market Intelligence Solutions. She has been with BASF Plant Science and Bayer CropScience. Foster Andy Vance moves from the Feedstuffs editorial team to the Penton Farm Progress Group livestock sales team. Vance will continue to do the daily podcasts for Feedstuffs. Cheryl Day takes over for Vance’s duties on livestock news and market coverage. Vance Brownfield Ag News adds several Indiana radio stations as affiliates: WIBC-FM, Indianapolis; WRZQ-FM, Greensburg; WXCH-FM, Columbus and WYBG-FM, Columbus. AgNet Media, including a group of farm media properties solely owned and operated by Gary Cooper and Robin Loftin, assumes complete ownership of the AgNet West Radio Network. The network’s Gen’l Mgr Cooper
Marketing Services Guide 2014