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Agrimarketing : January February 2014
JANUARY/FEBRUARY 2014 VOLUME 52 NUMBER 1 WHOLE NUMBER 551 18 THE SCOOP ON RECRUITING: EVALUATING AGRIBUSINESS TRENDS 20 INSIGHTS FROM PURDUE UNIVERSITY: SIMPLE MARKET SEGMENTATION 22 COVER STORY: CREDIT: ONE OF THE MARKETERS’ BEST FRIENDS 23 JOHN DEERE FINANCIAL’S JAYMA SANDQUIST Best of the Canadian Agri-Marketing Association (CAMA) 28 2013 BEST OF CAMA 32 CAMA’S AGRI-MARKETER OF THE YEAR 34 CAMA UPDATE: SASKATCHEWAN 35 NATIONAL NAMA NEWS 50 VIEW FROM THE TOP: DOW AGROSCIENCES Front cover photo courtesy of John Deere Financial. 26 CAMA NATIONAL CHAIRMAN JUSTIN FUNK DEPARTMENTS 4 FOR OPENERS 6 AT CLOSING NEWS 8 FYI NEWS & NOTES 10 MARKETING NEWS 12 AGENCY NEWS 14 ASSOCIATION NEWS 16 MEDIA NEWS 48 CALENDAR/AD INDEX is proudly associated with: AGRI MARKETING (ISSN No. 0002-1180), the magazine serves agribusiness management, marketing, sales and communications managers, their ad/pr agencies, ag trade associations and the ag media. Published monthly except combined issues Jan/Feb, July/August, Nov/Dec and semimonthly in Dec (annual Marketing Services Guide) by Henderson Communications LLC, P.O. Box 396, Adel, IA 50003. Phone: 515/954-8381; www.AgriMarketing.com. t Subscriptions: U.S., Canada and Mexico: 1-year: $49, 2-year: $85; All other countries: 1-year: $82, 2-year: $140 (all funds are U.S.). Allow 60 days for entry of new and renewal subscriptions. For change of address notice, please include label of most recent issue or go to www.AgriMarketing.com and update the address. t Copyright 2014 by Henderson Communications LLC. All rights reserved. AGRI MARKETING is a registered trademark and the property of Henderson Communications LLC. No part of this periodical may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the publisher. t Contributors: No responsibility is assumed for unsolicited materials. t To read past issues, go to www.AgriMarketing.com and access the “Archived Issues” link. t Periodical postage paid at St. Peters, MO, and additional mailing offices. POSTMASTER: Please send change of address to AGRI MARKETING, P.O. Box 16123, St. Louis, MO 63105. Send Canadian post returns to: AGRI MARKETING, P.O. Box 25542, London, ON N6C 6B2. Printed in U.S.A. t Canada Post International Publications Mail Product (Canadian Distribution) Sales Agreement No. 40025490. January/February 2014 s Agri Marketing 3
Marketing Services Guide 2014