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Agrimarketing : Marketing Services Guide 2014
MARKETING SERVICES | Direct Marketing & Events Management Services: Targeted direct mail lists of active producers drawn from the audited Farm Journal Media database; customer profiling, data append, and customized data services INFINITY DIRECT 13220 County Rd, Minneapolis, MN 55441; 763/559-1111 Web site: www.infinitydirect.com www.facebook.com/InfinityDirect Year established: 1991 Number of employees: 37 Agribusiness: Brad Delano (firstname.lastname@example.org) Services: Data intelligence and creative execution to enhance consumer engagement and retention 630/462-2331 Web site: www.pentonfarmprogress.com Branch office: Raleigh, NC; 919/861-7667 Year established: 1841 Number of employees: 200 Sr VP: Dan Bagan (email@example.com) VP, Mkt Leader: Greg Frey (firstname.lastname@example.org) VP, Mkt Leader: Don Tourte (email@example.com) Mktg Dir: Rosemary Schimek (firstname.lastname@example.org) Custom Publishing & Data Sls Mgr: Jeff Tennant (email@example.com) List Sls: Dawn Speckmann (firstname.lastname@example.org) Database Mgr: Larry Majkszak (email@example.com) Services: List rental of USAgriculture Masterfile, nearly 1.7 million AAM-audited producer records with detailed demographic profiles, including branduse data by producer; custom marketing research, data appending, list hygiene services, and custom publishing services KBM GROUP 1900 W. 47th Pl, Ste 200, Westwood, KS 66205; 913/748-0800, 877/471-0605 Web site: www.kbmg.com Year established: 1992 Number of employees: 120 VP, Client Svcs: Sarah Williams (firstname.lastname@example.org) Pres/COO: Dennis Kooker (email@example.com) Services: Integration of sound marketing principles and technology to help clients leverage data to reach sales, marketing, and profitability objectives MEISTER DIRECT* 37733 Euclid Ave, Willoughby, OH 44094; 440/942-2000 ext 126 Web site: www.meistermedia.com Year established: 1932 Number of employees: 100 Audience Dev Dir: Theodore Stazak (firstname.lastname@example.org) Mgr, Meister Direct: Judi Widgren (email@example.com) Services: Marketing support programs, from complete direct mail and direct email services to database management PRIMEAG MARKETING INFORMATION SOLUTIONS 9800 Metcalf Ave, Overland Park, KS 66212; 913/967-1377 Web site: www.primeagbase.com Data Product Sls Rep: Justin Lyman (firstname.lastname@example.org) Services: Information-based marketing services, including list rental, database management, and customized data programs to improve marketing effectiveness and efficiency PROGRESSIVE INSIGHT 2204 Lakeshore Dr, Ste 415, Birmingham, AL 35209; 205/414-4713, 800/406-8992 Web site: www.dtnprogressivefarmer.com Year established: 1886 Pres/CFO: John Leiferman Publisher: Jack Odle (email@example.com) Mktg Svcs Mgr: Bill Buchanan (firstname.lastname@example.org) Services: Created by The Progressive Farmer magazine as a marketing services division to help agribusinesses develop and implement targeted, relationship-based marketing programs U.S. FARM DATA* 10824 Old Mill Rd, Ste 8, Omaha, NE 6814; 800/960-6267 Web site: www.usfarmdata.com www.facebook.com/USFarmData www.twitter.com/USFarmdata PENTON FARM PROGRESS GROUP 255 38th Ave, Ste P, St. Charles, IL 60174-5410; CEO: Bill Mattern (email@example.com) Gen Mgr: Jayce Patterson (firstname.lastname@example.org) Services: Comprehensive database of more than 2.5 million U.S. farmers and ranchers VANCE PUBLISHING — FOOD 360 DIVISION* 10901 W. 84th Terr, Ste 200, Lenexa, KS 66214; 913/438-8700, 800/255-5113 Web site: www.food360.com Year established: 1937 Number of employees: 150 List Rental Contact: Jane Nicholson (email@example.com) Services: List rental of producers, veterinarians and others who are involved in the animal protein food systems of the pork, beef or dairy markets, as well as those involved in fresh produce Additional firms offering direct marketing and list rental (refer to their full listing in the section indicated): AGRICULTURE’S COPYWRITER, Editorial BECK AG*, Market Research COMHAUS, Events Management PENTON FARM PROGRESS GROUP, Market Research SUCCESSFUL FARMING INSIGHT, Market Research WELLS ASSOCIATES/DIRECT CONTACT INC., Personnel Recruiting/Executive Search EVENTS MANAGEMENT COMHAUS 8461 Turnpike Dr, Ste 210, Westminster, CO 80031; 800/694-9747 Web site: www.comhaus.com Year established: 2000 Media Spec: John Holden (firstname.lastname@example.org) Services: Webcasts, webinars, teleseminars, podcasts, e-marketing and e-learning platforms SEE OUR SOLUTIONS, INC. 226 Clarkson Rd, Saint Louis, MO 63011; 636/220-7075, 800/478-5649 Web site: www.SeeOurSolutions.com Year established: 2003 Pres/Co-founder: Michele Reed Exec Producer/Co-founder: Curtis Reed Dir, eServices: Tony Evans (tony@SeeOurSolutions.com) Services: National and international product launches, online product announcements and events, sales meetings, dealer conferences, recognition events, and digital event support (i.e., mobile apps for attendees, digital publishing and promotion) for the ag industry and other B2B segments Additional firms offering events management (refer to their full listing in the section indicated): AVANT MARKETING GROUP, Market Research BI WORLDWIDE, CUSTOMER ENGAGEMENT GROUP, Direct Marketing CCI MARKETING, Direct Marketing CLAYTON COMMUNICATIONS, Editorial THE MONTGOMERY GROUP INC., Personnel Recruiting/Executive Search PENTON FARM PROGRESS GROUP, Direct Marketing WELLS ASSOCIATES/DIRECT CONTACT INC., Personnel Recruiting/Executive Search 22 2014 MARKETING SERVICES GUIDE
November December 2013
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