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Agrimarketing : July August 2008
These Boots Were Made For… Networking? And that’s just what they’ll do at the 2008 NAMA Boot Camp! “We find the NAMA Boot Camp to be a great kick-start for our entry-level account service people across all disciplines. In addition, the Boot Camp is ideal for more experienced staffers who are new to ag communications and marketing. In just a couple of days, participants get a good, far- reaching understanding of the audiences we target and the broad range of media options available in the category.” Jim Haist Senior Vice President Rhea + Kaiser Marketing Communications 2008 NAMA BOOT CAMP AUGUST 12–14 HYATT REGENCY CROWN CENTER KANSAS CITY, MO This year’s Boot Camp will kick off on Tuesday, August 12, at 8:00 a.m. with an optional day-long farm tour hosted by MoKan NAMA. The tour will spend part of the day focusing on animal health and the other part of the day focusing on crop production. Following the tour, registration for the Boot Camp will open, along with a chance to network at the welcome reception. After the reception, enjoy dinner followed by a session on speed networking moderated by Chuck Zimmerman, ZimmComm New Media. Wednesday, August 13, begins with breakfast and a general session featuring a producer panel. Breakout sessions will follow with a focus on serving niche markets and new media with Marie Jacobson, Martin Williams. Join us for a discussion of “Food & Fuel” over a luncheon after the breakouts. Boot Camp continues in the after- noon with even more breakouts. A producer shares a behind-the- scenes look at a typical year on a farm in “A Year in the Life.” “Little Red Writing Hood and The Big Scary Communications Plan” with Beth Burgy, Broadhead + Co. and Carol Anderson, Anderson/Fallon outlines steps to form an effective communica- tions plan. The final session of the day is on international marketing. Please make plans to end the day with friends and colleagues at a special evening reception at The Who Should Attend NAMA Boot Camp? Agency account executives Media professionals Art directors Copywriters Marketing professionals Sales professionals Previous Boot Camp attendees 54 AgriMarketing ¦ July/August 2008
CAMA 2008 Canada