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Agrimarketing : July August 2008
The single best way to reach the ag market isn't a single way. I he research by Harris Interactive is conclusive. * The best way to se to farmers and ranchers is by utilizing a broad mix of Ag Media -- including magazines, newspapers, websites, trade shows, conferences, TV and radio. In fact, integrated business media plans have been proven to lead to a better ROI. Here are other important facts from these landmark studies: · On a weekly basis, the typical farmer and rancher spends 1/2 a workday or more with Ag Media. · 50% of younger farmers and ranchers are spending more time with Ag Publications and Internet Sites when researching and purchasing new products and services. To learn more about this valuable research and the benefits of using a comprehensive mix of Ag Media in your marketing plan, visit www.AgriCouncil.com. Ag Media We Grow Business. american business mediaU) The Assodation of Business Infurmation Companies From the members of the American Business Media Agri Council, who believe that the integrity of our media benefits aU of us. Agri Marketing magazine; Country Journal Publishing; DTN/Progre$ive Farmer; Farm Journal Media; Farm Progress Companies; High Plains Journal; Hoard's Dairyman; Lee Publications, Inc.; Meister Media Worldwne; Penton Media; Sosland Publishing Company; Successful Farmirg; Vance Publishing Corp.; Watt Publishing *Harris Interactive research studies conducted in 2005 and 2006.
CAMA 2008 Canada