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Agrimarketing : July August 2008
July/August 2008 ¦ AgriMarketing 35 “what’s in it for them.” It’s not unusual to see bullet points calling out specific benefits. 5. Good Visual Flow. While some of the ads are packed with informa- tion, it’s easy for the eye to navigate the page. There’s a comfortable flow, and they don’t leave a reader wondering where to start or how to become engaged. There are exceptions to the points listed above. And, yes, there are ads that break all rules and are wildly successful. But, if you are looking for trends, for ideas that will help you, it’s not a bad idea to start with these ads. AM The chart (at right) illustrates all ads which scored 90% or higher on the Saw (Recall Seeing) score in 2005–2007 Red Sticker studies. From left to right, you see the advertiser, publication the ad appeared, the issue date, actual score based on all usable responses and the size/color of the ad. Please note the “p” indicates standard page size and “t” indicates tabloid page. ADVERTISER PUBLICATION ISSUE SAW SIZE Note: To view these ads, go to www.AgriMarketing.com and click on “Highest Scoring Ag Ads.” 2007 AGCO (Gleaner) Farm Industry News Feb. 2007 92% 1p4c John Deere (Auto Steering) Farm Industry News Feb. 2007 92% 1p4c Midwest Machinery Co. Minnesota Farm Guide Nov. 2007 92% 1t4c Arnold's Minnesota Farm Guide Nov. 2007 91% 2t4c John Deere (Planters) Farm Journal Feb. 2007 90% 1p4c Sloan Implement Illinois Agri-News Nov. 2007 90% 2t4c News From Kansas Wheat High Plains Journal Feb. 2007 90% 4t4c 2006 John Deere (8430 Tractor) Top Producer Nov. 2006 94% 2p4c Syngenta (Callisto) Farm Industry News Feb. 2006 91% 2p4c Elanco Animal Health (Tylan) Pork Nov. 2006 91% 1p4c John Deere Dairy Herd Management Mar. 2006 90% 2p4c (Hay and Forage Equipment) American Hereford Assoc. Drovers Journal Sept. 2006 90% 1p4c AGCO (Massey Ferguson) The Corn and Soybean Digest Dec. 2006 90% 1p4c Kinze Manufacturing The Corn and Soybean Digest Dec. 2006 90% 2p4c 2005 Syngenta Seeds (corn) The Corn and Soybean Digest Dec. 2005 93% 1p4c AGCO (White Planters) The Corn and Soybean Digest Dec. 2005 93% 1p4c Kinze Manufacturing The Corn and Soybean Digest Dec. 2005 93% 1p4c John Deere SUCCESSFUL FARMING Jan. 2005 92% 1p4c Monsanto (YieldGard) The Corn and Soybean Digest Dec. 2005 92% 1p4c Pioneer (soybeans) The Corn and Soybean Digest Dec. 2005 92% 4p4c Dekalb Genetics (corn) The Corn and Soybean Digest Dec. 2005 92% 2p4c Syngenta (soybeanrust.com) SUCCESSFUL FARMING Feb. 2005 92% 1p4c Morton Buildings, Inc. SUCCESSFUL FARMING Feb. 2005 92% 1p4c Elanco Animal Health (Tylan) Pork Nov. 2005 91% 1p4c Monsanto (YieldGard) The Corn and Soybean Digest Dec. 2005 91% 2p4c Mycogen SUCCESSFUL FARMING Jan. 2005 90% 1p2c
CAMA 2008 Canada