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Agrimarketing : July August 2008
July/August 2008 ¦ AgriMarketing 27 Editor’s note: The American Business Media (ABM) Agri-Council, American Agricultural Editors’ Association (AAEA) and Livestock Publication Council (LPC) have worked together to make the 2008 Agricultural Media Summit (AMS) a great success. Here is an update on each of the organization’s activities: AMERICAN BUSINESS MEDIA (ABM) AGRI-COUNCIL by Gary Vorpahl Chairman, Agri-Council Hoard’s Dairyman, Ft. Atkinson, WI 2008 marks the 10th anniversary of AMS and the growth and importance of this conference has been exciting. It’s been especially gratifying to see AMS emerge from the concept stage to the unique status of one of the most important ag industry com- munication exchanges in the ag industry. Even our most forward thinking board members could not have envi- sioned the significant changes that have taken place in this industry over the past ten years. To realize the transformation of ag industry content and various ways of delivery for this content is astounding. The current terms of blog, wiki, RSS, 2.0, which have become part of our daily ver- nacular today, didn’t even exist when the joint conference was being con- sidered. The commitment by the Agri- Council to monitor and deliver the ag audience, (wants and needs), has been evident in our investment to fund previous industry research con- ducted by Akel & Associates in 2002 and followed by the Harris Study in 2005. Now we are progressing with the new Forrester Research which will be in the field later this year. Keeping our finger on the pulse of ag media consumers is an on-going process and will hopefully provide solid direction to continue the success of ag industry communicators lead- ing to the 20th AMS Conference down the road. AMERICAN AGRICULTURAL EDITORS ASSOCIATION (AAEA) by John Walter, President, AAEA, Successful Farming, Des Moines, IA The American Agricultural Editors’ Association (AAEA) looks and feels like an organization on the rise again this year, and there are more ways than ever for you to get involved. We’ve put a big emphasis on growing membership, as well as on expanding membership benefits. We set a goal of reaching 400 members this year through a new recruitment effort, “The One Club.” Our affiliate members, who now represent about one third of our group’s makeup, have gotten special attention this year. At this summer’s business meeting we’ll vote on a pro- posal that would give affiliates vot- ing rights during the annual business meeting and permit the AAEA affili- ate member representative of the board to vote. One of the most active areas of effort this year came from the ethics committee. In 2006, AAEA adopted a revised code of ethics, and we contin- ue to circle back on that discussion to ensure we’re all still on the same path. The program at the AMS has a session on public relations ethics, and our affiliate committee this summer will consider a proposal to have AAEA adopt the Public Relations Society Code of Ethics. Programs for students and young professionals were expanded again this year with the addition of a memorial scholarship, which has been fully funded by member contri- butions. AAEA partners with the Ag Communicators of Tomorrow to provide four scholarships of at least $1,000 each. The new memorial schol- arship is a double winner: It lets AAEA members honor and remem- ber someone who has enhanced their personal career, while at the same time lending a helping hand to an aspiring young ag communicator. Professional improvement pro- grams have been enhanced in the form of successful Webinars, cover- ing hot topics such as digital photog- raphy and blogging. New media top- ics have a big stage at the annual meeting again this year. On the international front, AAEA members are making a major contri- bution in organizing next year’s con- gress of the International Federation of Agricultural Journalists , which will be held in Fort Worth, TX. This will be an his- toric occasion for AAEA and its partner organi- zations. It offers many opportuni- ties for agribusi- nesses and mar- keters to get involved. Beyond all the fine programs of our group, the biggest benefit of membership in AAEA still is the abili- ty to network with the array of pro- fessionals in our group — editors, designers, writers, photographers and other communications media professionals. LIVESTOCK PUBLICATION COUNCIL by Kyle Haley, President, LPC Limousin World, Guthrie, OK What do milking cows in the rain, white water rafting, and cardboard UPDATES BY AG COMMUNICATION TRADE ASSOCIATION LEADERS (more on page 28) Vorpahl Walter
CAMA 2008 Canada