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Agrimarketing : July August 2008
PROGRAM OVERVIEW SATURDAY, JULY 26 Ag tours in the Tampa, FL, area SUNDAY, JULY 27 8:00 a.m.-12:00 p.m. AAEA and LPC Board meetings 1:00 p.m.-4:00 p.m. Re-designing your Web site workshop 1:00 p.m.-4:00 p.m. Multi-Media Storytelling 2:00 p.m.-5:00 p.m. InfoExpo set up 5:00 p.m.-6:00 p.m. First Timer reception 6:00 p.m.-11:00 p.m. AMS Kick-off dinner with Quasimojo! MONDAY, JULY 28 7:00 a.m. Golf Outing 7:30 a.m.-8:30 a.m. Pancake breakfast 8:30 a.m.-10 :00 a.m. Morning Sessions Part One 10:30 a.m.-11:30 a.m. Morning Sessions Part Two 11:30 a.m.-12:45 p.m. Luncheon — featuring Stu- dent Awards and motivational speaker Paul Peavy 1:00 p.m.-2:00 p.m. Afternoon Sessions Part Three 2:00 p.m.-3:00 p.m. LPC Critique Contest and Presentation of Awards 2:00 p.m.-3:00 p.m. Afternoon Sessions Part Four 3:00 p.m.-6:00 p.m. InfoExpo Grand Opening 6:00 p.m.-7:00 p.m. AAEA Writing Contest Awards Presentation 6:00 p.m.-7:30 p.m. ACT Critique and Contest Awards 8:00 p.m. “Dive in” movie night featuring “Caddyshack” at the pool TUESDAY, JULY 29 7:00 a.m.-7 :30 a.m. AAEA Affiliate Meeting 8:00 a.m.-9:00 a.m. AAEA Annual Meeting 8:00 a.m.-9:00 a.m. LPC Annual Meeting 8:00 a.m.-9:00 a.m. ACT Annual Meeting 9:00 a.m.-10:30 a.m. InfoExpo Breakfast 10:30 a.m.-11:45 a.m. Morning Sessions Part One 12:00 p.m.-1:30 p.m. Luncheon — Featuring Cindy Schoenholz on Animal Welfare 1:30 p.m.-3:00 p.m. Dessert in InfoExpo 3:00 p.m. InfoExpo teardown 3:15 p.m.-4:30 p.m. Afternoon Sessions Part Two 6:00 p.m. Reception 7:00 p.m. 10th Anniversary Celebration for AMS and Joint Awards Ceremonies for AAEA and LPC 8:30 p.m. Desserts and Dancing WEDNESDAY, JULY 30 8:00 a.m. Continental Breakfast 8:30 a.m.-11:00 a.m. IFAJ Planning Meeting: open to everyone July/August 2008 ¦ AgriMarketing 25 W arm, wonderful Florida in July is the place to be for the 10th annual Agricultural Media Summit (AMS) . But make sure you bring your family and pack your clubs and rackets because we’re staying at the Saddlebrook Resort. Why bring the family? Because this year’s theme is “Family Reunion” and there’s plenty for everyone to do at the resort — from golf on two Arnold Palmer -designed courses to tennis to swim- ming in the giant pool. With the exception of the 2002 Agricultural Media Summit in Reno, I’ve been to every AMS. That’s why I’m so excited about this year’s meeting. Considering the membership crossover, combin- ing the annual meetings of the American Agricultural Editors’ Association and the Livestock Publications Council was a great fit — publishers would only have to pay for their employees to attend one professional improve- ment meeting and, with a combined budget, AMS could offer bigger and better speakers and workshops. THIS YEAR’S AMS IS NO DIFFERENT. We open the workshops on Sunday, July 27, with a four-hour session with Don Nicholas , the Managing Partner of the Mequoda Group, diagramming and explaining the Mequoda Method to boosting your income using e-newsletters, online content, videos, podcasts, magazines, etc. Nicholas will also be available on Monday, July 28, to present a session on call-to- action writing, which is used heavily in the Mequoda Method. Marketing to the Hispanic market is a new subject at this year’s AMS. Five years ago, AQHA embarked on an effort to increase its communication and services to its Hispanic customers, and brought in Heberto Gutierrez with Inventiva to guide us. Because there is potential in the Hispanic audience in agriculture — especially in the dairy industry — the AMS planning committee thought it would be a good topic to address. So, Heberto is going to do a presen- tation on marketing to the Hispanic audience. That will be followed by a panel discussion that will include representatives from three different ag publishing companies that have launched Spanish-language publications. We’ve also got sessions scheduled on digital photography, the ethics involving the ownership of digital files, writing and management sessions, and, of course, the awards banquets. MARK YOU CALENDARS Next year’s AMS will be held July 29 – August 5 in Ft. Worth, TX. We’ll also be hosting the International Federation of Agricultural Journalists at the event! AM “FAMILY REUNION” TIME! by Becky Newell, 2008 AMS Steering Committee Chair American Quarter Horse Association, Amarillo, TX Special Supplement to the July/August 2008 issue of
CAMA 2008 Canada