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Agrimarketing : July August 2008
They see. They read. They act. You can count on it more than 52,000 times each week. 200 150 100 50 0 Ever read Read 4 of last 4 issues Read most thoroughly 100 = Mean Progressive Successful Farm Farm HPJ Farmer Farming Journal Progress Readership Index* Improve the effectiveness of your advertising investment. Advertise in H IGH P LAINS J OURNAL , America’s favorite farm weekly. Contact John Seatvet, Sales Manager, or your H IGH P LAINS J OURNAL rep today. High Plains Journal PO Box 760 Dodge City, Kansas 67801 Tel. (800) 452-7171 or (620) 227-1847 Fax (620) 227-7173 Email: firstname.lastname@example.org www.hpj.com * From results of 2005 Farm Publication Editorial Poll, a national survey of farm publications based on 2,000 reader responses. They see. They read. They act. High Plains Journal The farming and ranching bible of America’s Breadbasket H IGH P LAINS J OURNAL subscribers read, and they respond. ? ? 96% of subscribers read every issue. ? ? Each reader spends an average of more than 2 hours with each issue. And because H IGH P LAINS J OURNAL is a weekly, most subscribers read it immediately... or within a couple of days. Not weeks or months later, like some other publications. ? ? 42% of readers take action after reading. They clip the ad, visit a web site, send for more information, see a dealer or talk to your sales rep. No wonder the J OURNAL blows away competition when it comes to thoroughness of reading. What does this mean to you? Your ad in H IGH P LAINS J OURNAL is much more likely to be seen, read and acted upon by the prospects you want to reach.
CAMA 2008 Canada