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Agrimarketing : July August 2008
High Plains Journal The farming and ranching bible of America’s Breadbasket Because the J OURNAL is 100% paid, at a cost of $59 per year, you can be sure that each of those subscribers is a great prospect, not just a warm body. To get more value out of your budget, advertise in H IGH P LAINS J OURNAL . Nothing reaches the market more effectively. J ust because you advertise in a farm publication doesn’t mean that farmers and ranchers actually see your ad. A case in point: It takes about three insertions to reach 90+% of the circulation of the typical farm magazine. That’s because only half to two thirds of “readers” actually open any given issue. Some magazines even less. H IGH P LAINS J OURNAL is different. Research proves that 96% of subscribers read each weekly issue. So it takes only one ad to reach virtually the entire circulation. You do the math: Place one ad to reach more than 90% of subscribers in H IGH P LAINS J OURNAL . Or place three ads to reach more than 90% of subscribers in com- petitive publications. That’s the difference between “reach” and “effective reach.” You can reach over 90% of High Plains Journal readers with a single ad. Most other publications require three insertions to achieve 90+% readership. reach. Farm Successful Progressive Farm Journal Farming Farmer Progress misses 27% misses 39% misses 48% misses 34% J OURNAL readers not covered by other magazines* High Plains Journal PO Box 760 Dodge City, Kansas 67801 Tel. (800) 452-7171 or (620) 227-1847 Fax (620) 227-7173 John Seatvet, Sales Manager Email: firstname.lastname@example.org www.hpj.com * From results of 2005 Farm Publication Editorial Poll, a national survey of farm publications based on 2,000 reader responses.
CAMA 2008 Canada