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Agrimarketing : July August 2008
A new interactive educational program that promises to be a powerful tool in helping broiler operators has been developed for Intervet/Schering-Plough Animal Health . “We had a complicated, but important, story to tell our target audience ‘Quadrants of Perfor- mance,’ an innovative concept for long-term coccidiosis control,” says Marcelo Lang , Intervet/Schering- Plough, Poultry Mktg Dir. “Our peo- ple were all presenting it differently using PowerPoint. “We met Bob and Gail McNaughton of Dog & Pony Productions at their NAMA Trade Show booth and were impressed by their work using animation, video, testimonials and interactive digital programming to tell a story in a powerful, yet simple way that was easy to grasp.“ So they partnered with Dog & Pony Productions Inc. to produce a multimedia presentation on CD for- mat. The program details the latest findings in broiler nutri- tion, immunology, and physiology, and how they relate to coccidiosis control and features several key components: First, there is an intro- ductory video that explains the basic Quadrants of Per- formance concept. Next, is a section that covers the sci- entific background behind the concept, including video interviews with two prominent poultry university researchers who talk about their research focusing on long-term coccidiosis control. Also included is a section on anticoccidial programs, showing how different types of control strategies impact sub- sequent flocks. Featuring easy-to-follow graph- ics, the program runs on virtually any PC and helps viewers clearly understand how different aspects of gut health impact one another. Lang says he thinks the program has accomplished those objectives. “Our people have been very im- pressed with the ease of use and com- prehensiveness of the interactive CD to help them tell a complicated story in a simple way. It’s a good example of our commitment to bring good, solid sci- ence to our customers.” To view a sample of the interactive CD, go to www.dogandpony.ca, click on “Portfolio,” then “Flash Samples” (the second video). AM 12 AgriMarketing ¦ July/August 2008 Curt Lancaster is named Dir of Advertising Sls & Mktg for Texas Farm Bureau (TFB) communications products, adding the marketing of TFB Publications and the TFB Voice of Texas Agriculture Web site to his duties. The new market- ing effort is named the Texas Farm Bureau Media . Jonathan Harsch joins Agri-Pulse, Washington, D.C. Most recently, he was principal at InfoSynch, tracking economic, energy, environmental and agricultural issues. He also has been with AgriData News Service and the New Uses Council. Penton Media names Rick Mooney Editor of eHay Weekly, the online newsletter from Hay & Forage Grower magazine. A redesign is expected this month. Mooney replaces Lora Berg, who becomes Editor of a new online newsletter called Nutrient Management, published by Penton. Farm Journal selects Planalytics WeatherPin , a unique tool for dis- playing weather information that impacts agricultural producers and the businesses they depend on, to power the new MyWeather section of www.agweb.com. MyWeather pro- vides detailed, site-specific weather information in a user-friendly inter- face that incorporates historic and seasonal weather trends with radar imagery and other features. AgWeb now also features Planalytics PestMonitor , which tracks weather conditions, historic and fore- cast, that are conducive to crop pests. RFD-TV, LLC announces a multi- year affiliation and distribution agreement with Verizon’s FiOS TV service nationwide that will begin broadcasting this summer. FiOS TV, is currently available to more than 6.5 million homes in 13 states: California, Deleware, Florida, Indiana, Maryland, Massachusetts, New Jersey, New York, Pennsylva- nia, Rhode Island, Oregon, Texas and Virginia. The Ohio State University Alumni Association selects Agri Broadcast Network Farm Broadcaster Lindsay Hill as a recipi- ent of the 2008 William Oxley Thompson Award for early career achieve- ment. She and her husband Andy Vance founded the Buckeye Ag Radio Network in 2005 and acquired the Agri Broad- cast Network in early 2007. AM Lancaster Hill NEW MULTIMEDIA SALES TOOL The new multimedia tool will help more chicks reach their potential.
CAMA 2008 Canada