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Agrimarketing : July August 2008
Publisher/Editorial Director ____________________________________________ Lynn Henderson (LynnH@AgriMarketing.com) ph: 636/728-1428, ext. 2001 Managing Editor ____________________________________________ Audrey Evans (AudreyE@AgriMarketing.com) ph: 636/728-1428, ext. 2003 EDITORIAL ____________________________________________ NAMA Liaison Editor Jenny Pickett (firstname.lastname@example.org) AM Editorial Advisory Board: Mike Borel, The Context Network Tim Brackman, National Corn Growern Assn Erika Brandt, AgCareers.com Jim Farrell, Farmers National Company Russ Green, CLAAS Jerry Harrington, Pioneer Hi-Bred Laura Henke, Charleston|Orwig Tommy Jones, John Deere Crop Insurance Laura Mayfield, McCormick Company Pat Morrow, BASF Steve Rhea, Rhea & Kaiser Brad Schu, Land O’Lakes/Purina Mills Angie Skochdopole, Quarry Integrated Comms Bob Wilhelm, AdFarm CIRCULATION _________________________________________________ Send subscription inquiries and address changes to: P.O. Box 16123 St. Louis, MO 63105 PRODUCTION _________________________________________________ Design/Layout Audrey Evans Design for NAMA News Jennifer Pickett ADVERTISING SALES ____________________________________________ Advertising Sales and Customer Service Manager Judith Knoll (JudyK@AgriM arketing.com) ph: 636/728-1428, ext. 2002 AgriMarketing is sent to qualified executives employed by corporate agribusinesses and their communication agencies, farm media, trade associations and others providing services to North American agriculture. is published by: Henderson Communications L.L.C. 1422 Elbridge Payne Road, #250 Chesterfield, MO 63017 Phone: 636/728-1428 FAX: 636/777-4178 E-mail: email@example.com HEROS EVERYWHERE Despite the record-setting moisture which socked key areas of the Midwest this spring, modern agricultural technology came through and the crop got planted. As of late July the affected areas resemble mid-May with corn now knee high (when it should be in full tassel). Soybeans are planted in the middle of corn fields (which had been planted, then flooded). But it took heroes everywhere to achieve even this result. There was an adequate seed supply that was trucked thousands of miles, supported by generous replant policies. The markets soared to record high prices, encouraging producers to plant. Machinery dealers and their mechan- ics kept the equipment rolling. Lenders stood by, ready to provide credit where necessary. And then there were the gallant crop protection and fertilizer application rig drivers who charged into fields that had been completely reshaped by the flooding, not knowing when they would get stuck next. Who knows how many sleepless hours agri-marketers suffered as they helped their customers get their crops in? Finally, there are the producers, themselves, who are taking the financial gamble to produce the crop the world so desperately needs. Now, if only Mother Nature will make good for a terrible spring by giving the ag industry a long, frost-free fall with excellent harvesting conditions. PRODUCT OF THE YEAR Nominations are now open for AgriMarketing’s annual Product of the Year. Last year’s honoree was Ethanol which was submitted by the Ethanol Promotion and Information Council . Previous winners include Syngenta’s AVI- CATA Complete Pak, Trimble’s AgGPS EZ-Steer and the Roundup Ready trait. The Product of the Year recipient receives special recognition in AgriMarketing magazine and a plaque commemorating the honor. To enter your nominee, go to www.AgriMarketing.com and access the “Listing Forms” link. AM 4 AgriMarketing ¦ July/August 2008 THIS MONTH IN AgriMarketing Five Years Ago (2003) • Monsanto names Hugh Grant Pres/CEO. Brett Begemann and Carl Casale are named to lead the company’s commercial operations. • The new marketing communications agency, Group Leaf, is formed by Greg and Cathy Larson Leaf. Ten Years Ago (1998) • Monsanto and American Home Products (AHP) enter into an agreement to combine as a merger of equals. Centerpiece of the merger is Monsanto’s crop protection and AHP’s American Cyanamid unit. Editor’s note: the merger did not occur, due to a number of disagreements. • EPA approves the registration of AgrEvo Starlink Bt corn hybrids for use only in animal feed and industrial non-food uses. Editor’s note: Two years later, the product was found in the human food chain. • Cyndi Young joins the Brownfield Network from WTAX radio, Springfield, IL. • Southern States purchases the retail farm supply assets of Gold Kist. Twenty Years Ago (1988) • Valent U.S.A. Corp is formed and owned in a 50-50 partnership by Chevron Chemical and Sumitomo Chemical. • Pioneer Hi-Bred combines its east and west marketing divisions and locates its headquarters in Des Moines, IA. AM Daily news and updates about the Agricultural Industry can be obtained by going to: www.AgriMarketing.com. For a free subscription to AgriMarketing Weekly e-newsletter, go to www.AgriMarketing.com. Lynn Henderson Publisher ®
CAMA 2008 Canada