by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Agrimarketing : July August 2008
52 PURDUE’S DR. SCOTT DOWNEY AGRIMARKETING (ISSN No. 0002-1180), the magazine serves agribusiness management, marketing, sales and communications executives, their ad/pr agencies, ag trade associations and the ag media. Published monthly except combined issues Jan/Feb, July/August, Nov/Dec and semi- monthly in Dec (annual Marketing Services Guide) by Henderson Communications LLC, 1422 Elbridge Payne Road, #250, Chesterfield, MO 63017. Phone: 636/728-1428; Fax 636/777-4178; www.AgriMarketing.com. ? Subscriptions: U.S., Canada and Mexico: 1-year: $43, 2-year: $72; All other countries: 1-year: $70, 2-year: $120 (all funds are U.S.). Allow 60 days for entry of new and renewal subscriptions. For change of address notice, please include label of most recent issue or go to www.AgriMarketing.com and update the address. ? Copyright 2008 by Henderson Communications LLC. All rights reserved. AGRIMARKETING is a registered trademark and the property of Henderson Communications LLC. No part of this periodical may be reproduced or transmitted in any form or by any means, electronic or mechan- ical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the publisher. ? Contributors: No responsibility is assumed for unsolicited materials. ? To locate topics and obtain past articles: go to www.AgriMarketing.com and access the “Archived Issues” link. ? Periodical postage paid at St. Louis, MO, and additional mailing offices. POSTMASTER: Please send change of address to AGRIMARKETING, P.O. Box 16123, St. Louis, MO 63105. Send Canadian post returns to: AGRI- MARKETING, P.O. Box 25542, London, ON N6C 6B2. Printed in U.S.A. ? Canada Post International Publications Mail Product (Canadian Distribution) Sales Agreement No. 40025490. JULY/AUGUST 2008 VOLUME 46 NUMBER 6 WHOLE NUMBER 499 PRINTED WITH SOY INK DEPARTMENTS July/August 2008 ¦ AgriMarketing 3 AGRIMARKETING is proudly associated with: 30 PANEL: WHAT MARKETERS WANT FROM THE AG MEDIA 4 FOR OPENERS 6 AT CLOSING 8 FYI NEWS/AGENCY NEWS 10 MARKETING NEWS 12 MEDIA NEWS 16 AGENCY NEWS 17 ASSOCIATION NEWS 60 UPDATES FOR AGRI-MARKETERS On the front cover: Novartis Animal Health’s Dr. Fabian Kausche (l) and Steve Boren in the lobby of the company’s U.S. headquarters building. The lobby features life-sized statues of their customers, species and products which are also used in the company’s trade show exhibits. ® 12 THINKING OUTSIDE THE BOX: INTERVET/SCHERING-PLOUGH 14 THE SCOOP ON RECRUITING: ON DIVERSITY canadian focus report 18 CAMA UPDATE: ONTARIO NEWS 20 WHAT’S NEW IN THE CANADIAN MARKET agricultural media summit 25 CHAIR’S REPORT 27 UPDATES FROM AG COMMUNICATION TRADE ASSOCIATION LEADERS 29 ADVERTISING: KEY TO AG’S GREATEST ECONOMIC HARVEST 30 MARKETERS AND THE AG MEDIA 33 AG’S LARGEST ADVERTISERS 34 HIGHEST SCORING AG ADS 36 INFO EXPO GUIDE annual ag/rural show guide 41 QUICK REFERENCE OF SHOWS 42 SHOW LISTINGS 51 STATE FAIR ROUNDUP 52 PURDUE UNIVERSITY: STRATEGIES FOR OPPORTUNITIES 53 NATIONAL NAMA NEWS cover story 57 NOVARTIS ANIMAL HEALTH JOINS THE $1 BILLION CLUB 62 VIEW FROM THE TOP: ARYSTA LIFESCIENCES’S BILL LEWIS ®
CAMA 2008 Canada