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Agrimarketing : July August 2008
It’s all about CUSTOMER ENGAGEMENT www.agriculture.com | Call your sales representative today or contact Scott Mortimer at 800.678.2869. ENGAGED CUSTOMERS BUY SUCCESSFUL FARMING ® READERS TAKE ACTION MAGAZINE ENGAGEMENT Source: Readex, March 2008 38% discussed an advertisement with others 37% contacted a dealer 47% visited an advertiser’s Web site 16% purchased a product as the result of reading an ad ONLINE ENGAGEMENT AGRICULTURE ONLINE ® VISITORS ARE TECH SAVVY 98.7% have viewed a video online Source: Ag Advisor, 2008 56% would subscribe to e-newsletters 34% have made an online purchase Its’ ll a CU U C t ou b a US S U TTO OM M MERR E M CU U C EEN N US S U T T O O T M M N NGAGEM M E G A G MERR E M MEE M NTT N MA SUCCESS 8 MA 8 3 3 % % 3 3 ENGAGE FARMING 7 ENGAGE SFUL T AGAZINE AGAZINE READERS ® 7 3 3 % % 77 447 447 EMENT ACTION 7 EMENT TAKE 7% % 116 6% % % % S Source: Readex, March 2008 8 3 % discussed an advertisement with others 3 c O AGRICULT 7 3 % contacted a dealer 7 447 visited advert Web ENGAGEM ONLINE ONLINE URE ARE VISITORS ® 7% d an tiser’s site 16% purchased a pro as the result MENT reading an a Y SAVV TECH E % oduct of ad 9 S EEN NG GA AG G % 7 . 8 9 have viewed a vid Source: Ag Advisor, 2008 4 3 G GEED D CU U C S STTO OM M deo online % 6 5 w 4% have made an online p EERRS S B BUY Y U would subscribe to e-newslette purchase ers www.agriculture.com | Call yo ur sales representative today or cont . 9 6 .28 .678 0 0 at 8 tact Scott Mortimer
CAMA 2008 Canada