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Agrimarketing : June 2008
52 AgriMarketing ¦ June 2008 direct marketing campaigns for each individual customer. To develop the most successful direct marketing campaign, and pro- vide each customer with fast, accu- rate service, we provide a full range of relationship marketing tools from which you can choose, including: data licensing; enhance your own customer information; build a custom licensing plan to accessing specific producer characteristics. DATABASE MANAGEMENT • Build a joint marketing database to increase your customer base. • Link consumers to dealers, and customize selection based on a variety of data points. • Manipulate the data according to your marketing needs. LIST RENTAL • Choose from 2.5 million farm owner operators. • Access one of the largest multi- sourced agricultural databases. • Select from a full range of data fields. CCI MARKETING www.ccimarketing.com AgNewsCenter allows 24/7 self-serve e-newsletter, e-news release & tar- geted e-mail distribution. It’s used with your own customer and cus- tomer prospect databases, or in combi- nation with CCI Marketing’s “opt-in” agricultural media, agribusiness and top farmer & rancher e-databases. Gary Truitt of Hoosier Ag Today says, “The ability to customize our e-newsletter to mirror the look and feel of our Web site helps us estab- lish and extend our brand. We have received many complements on the look of our newsletter.” Using AgNewsCenter in combination with CCI Marketing e-database promos helps jump-start e-newsletter sub- scriber numbers. Kim McCloskey , Manager, Inte- grated Market- ing Solutions for Meister Media Worldwide says, “AgNewsCenter used with AgPR has been a reli- able, consistent way for us to communicate with ag media and professionals about events, products/services, organizational changes and new company informa- tion. AgNewsCenter is an invaluable tool to add to any company’s com- munications strategies.” California-based newsletter edi- tor Jim Moore says, “I have used AgNewsCenter on a daily basis for more than a year and find it an extremely efficient tool for handling large-volume mailings. The center’s tracking tools are invaluable for e-marketers.” AM SOLUTIONS FOR AGRI-MARKETERS /continued from page 51 Scott Mortimer, Publisher Warren Clark, Pres
July August 2008
Canadian Agribusiness Employer Guide 08