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Agrimarketing : June 2008
June 2008 ¦ AgriMarketing 51 its annual survey that collects seed and crop protection product use and production data from more than 71,000 large-scale farmers who raise corn, soybeans, wheat, cotton, peanuts, and rice. USAgriculture Brandfile offers you data to find the trend informa- tion that helps you understand your customers’ brand priorities … and the ones that are shifting. The extensive survey has been conducted annu- ally since 1997 and data are released each September. Additionally, our ABC audited USAgriculture Masterfile carries data profiles on more than 1.7 million pro- ducers with 200 demographic and brand usage data points. Masterfile includes all Brandfile survey data, Farm Progress magazine subscriber demographics and additional data are available in myriad list rental formats. USAgriculture Masterfile pro- ducer lists give marketers insight opportunities to strategically target marketing campaigns, mailings, tele- marketing lists, research samples, demographic updates or appends, and more. Custom reports and analysis, list rental and additional data-handling services are also available. PENTON MEDIA Lyman Justin, Sls Dev Mgr www.primeagbase.com PrimeAG Marketing Information Solutions (MIS) , a division of Penton Media, is a full service agri- cultural data company offering a wide array of services and manage- ment capabilities including: List rental; customer data enhancement; customer database management; data hygiene and much more. PrimeAG MIS utilizes our flag- ship database product, PrimeAG BASE . PrimeAG BASE is the pre- mier agricultural database offering both quantity and quality with a unique compilation of producer data. With more than 2.5 million records PrimeAG BASE represents the most complete and thorough database of agricultural producers available. In addition to conventional pro- ducers PrimeAG BASE has the only organic producers data file with detailed crop and livestock demo- graphics. PrimeAG MIS delivers compre- hensive data and services that con- vey real world marketing informa- tion. Our wide range of products and services fit any company’s bud- get and needs. SUCCESSFUL FARMING www.agriculture.com Successful Farming Data Solu- tions utilizes the latest in data management technologies to create The best ag data in the country for over thirty years. The best ag data in the country for over thirty years. Farm Market iD is recognized as the most accurate and current agricultural database in the country. We specialize in providing data for companies who want to sell to the ag industry or rural lifestyle market. Our extensive database is unique as it is exclusively sourced through government records. This is a clear advantage to ag professionals as data from other providers mainly comes from farm magazine circulation lists. That’s why dealers, ad agencies, and the leading ag companies have depended on Farm Market iD data solutions for over three decades. If you mean business in developing data driven programs, contact us for the best data in the business. Harvesting the best data in the country. 1 Oak Hill Center, Suite 301, Westmont, IL 60559 Phone: 800.313.4778 / Fax: 630.654.4470 Web: www.farmmarketid.com © 2008 Multi Ag Media LLC. All rights reserved. Farm Market iD Farm Market iD F c a n i a d n i e h t s a d e z i n g o c e r s i D i t e k r a M m r a a d l a r u t l u c i r g a t n e r r u c d n a e t a r u c c . y r t n u o c e h t n i v o r p n i e z i l a i c e p s e W We o t l l e s o t t nnt a w o h w s e i n a p m o c r o ffo a t a r uur O .t e k rrk a m e l y tty s e ffe i l l a r uur r r o y r ttr s u ddu n t s o m e e s a b a t a g n i d g a e h tth o x e o s a r ffr m d a a h o s u b o c x e s i t i s a e u q i n uun s i e s a b a t a d e v i s n e t x T . s d r o c e r t n e m nnm r e v o g h g u o r h t d e c r uur o a s l a n o i s s e ffe o r p g a o t e g a t nnt a v d a r aar e l c o r ffr s e m o c y l n i a m s r e d i v o r p r e h t o m o y h w s ’ t aat h T . s t s i l n o i t a l u c r i c e n i z a g a m a p m o c g a g n i d a e l e h tth d n a , s e i c n e g a d t a d D i t e k r a M m r aar F n o d e d n e p e d e v a u o y f I . s e d a c e d e e r h t r e v o r o ffo s n o i t uut l o o r p n e v i r d a t aat d g n i p o l e v e d n i s s e n i s u n i s u b e h t n i a t aat d t s e b e h tth r o ffo s u t c a t nnt o y l e v i s u l c x s i s i h T a t aat d s a m r aar ffa m o , s r e l a e d s e i n aan a t n a e m u , s m a r g o . s s e n O 1 h P W H n 5 0 6 L I ,t n o m t s e W We , 1 0 3 e t i u S , r e t n e C l l i H k aak O 0 7 4 4 . 4 5 6 . 0 3 6 : x aax F / 8 7 7 4 . 3 1 3 . 0 0 8 : e n o h m o c . d i t e k rrk a m m rrm aar ffa . w w w : b e W We Harvesting the best data in the country . y 9 5 (more on page 52) Jeff Tennant, Mktg Solutions
July August 2008
Canadian Agribusiness Employer Guide 08