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Agrimarketing : June 2008
FARM/RURAL BROADCASTING UPDATE FARM BROADCASTERS RUN FOR OFFICE by Tammy Dodderidge T hey inform, entertain and serve the public. Their work brings them into the homes and lives of millions of Americans across the country each day. These are a few of the reasons why farm broadcasters are some of the most publicly recognized indi- viduals. So it’s no surprise that over the years, many members of the National Association of Farm Broadcasting (NAFB) have moved into the political realm. COLLEEN CALLAHAN FOR CONGRESS Current Congressional hopeful Colleen Callahan , Agri-business Director for WGFA Radio in Watseka, IL, was recruited by friends and family to represent the 18th District in the November election. She may be running for the U.S. Congress, but she has no interest in becoming a profes- sional politician. Her goal is to use the politi- cal process to become a public servant — to help those who do not have a voice. The 30-year farm broadcaster and televi- sion personality from Kickapoo, IL, has spent the better part of her life using her “voice” to communicate and work for the good of the agriculture indus- try. Though she has never run for a political seat before, she has quickly acclimated herself and she’s moving forward, full speed ahead. The issues she’s most passionate about include bringing healthcare coverage to the more than two mil- lion Illinois residents who have none, and changing the education system that sends students into the world “saddled with debt.” She also has visions of changing foreign pol- icy to bring U.S. soldiers home, and wants to “bring attention back to the middle class.” Will her name recognition help her? She certainly hopes so. In fact, she plans to capitalize on the fact that her name is out there, on the air- waves. But she believes name recog- nition is not the key to winning. “It’s one thing to know some- one’s name and another to know that person,” Callahan says. “I have lived and served in this community for many years so people have gotten to know both.” For more information on her campaign, go to: http://www.colleen callahanforcongress.com/. TAYLOR BROWN FOR STATE SENATE Montana State Senate hopeful Taylor Brown , owner of the Northern Broadcasting System , also believes that name recognition is a positive in the political process. And his friendly manner and catchy slogans certainly won’t hurt either. His regional radio and television (more on page 30) 28 AgriMarketing ¦ June 2008 Colleen Callahan wants to use her voice of experience to represent Illinois’ 18th District. She is shown here at an April press conference at her campaign headquarters in Peoria. NAMA ® www.Linderfarmnetwork.com Minnesota’s Best Ag Radio, now has the Best Ag Web site!! (L to R) Jeff Stewart, marketing specialist; Linda Brekke, farm editor; and Lynn Ketelsen, farm director
July August 2008
Canadian Agribusiness Employer Guide 08