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Agrimarketing : June 2008
NAFB worked with the evening event sponsors, National Corn Growers Association and Propane Education & Research Council , to accommodate this change. A “Night of Honors Ban- quet” was initiated to incorporate pre- sentation of several top annual awards. “We are working on some great programming for this year’s Conven- tion,” says NAFB President-Elect Pam Jahnke , WTDY radio, Madison, WI. “We have listened to the input of our membership and recognized emerging industry trends to develop a program that will showcase the newsmakers, maximize Trade Talk impact, and also give members some more opportuni- ties for professional development. You know if the ‘Fabulous Farm Babe’ is in charge of the event, there are going to be some fun elements also!” NAFB’s Spring Washington Watch event has also received updating the past couple years. An attendee survey showed that participants in the Issues Forum event (previously held on Sun- day) desired to have the event moved to the following Monday. An additional survey of NAFB members showed a desire to move the overall event to a Monday through Wednes- day schedule. This was accomplished a couple years ago and has worked well for all involved. Povenmire says, “We try to keep a watchful eye on what our attendees think of all our programming. Changing the schedule was something that came up repeatedly in surveys and one-on-one conversations we had with attendees. “We also have modified some of our programming schedule to accommodate more time for broad- casters to send audio back to their stations and networks. Since much of the information the newsmakers deliver to us at the event is timely to our member’s listeners, we wanted to give them ample opportunity to get that information sent back to be put on the air.” Timing for the 2008 Washington Watch proved to be perfect, Pon- vemire reports. “There was much heated debate on Capitol Hill and attendees were able to get some great audio on all sides of the issues. Even first-time legislator attendees including Sen. Herb Kohl (D-WI), Sen. Blanche Lincoln (D-AR), and Rep. Frank Lucas (R-OK) spoke to the group. It was an illustration of the kind of trusted voice NAFB members represent when they are in our nation’s Capitol.” AM June 2008 ¦ AgriMarketing 27 NAFB Regional Vice President Bob Boswold (l) and Agriculture Secretary Ed Schafer visit April 29 at USDA during Washington Watch.
July August 2008
Canadian Agribusiness Employer Guide 08