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Agrimarketing : June 2008
26 AgriMarketing ¦ June 2008 NEW RESEARCH/SEMINARS The completion of the first two inter- view phases of the 2008 “National Producer Media-Use Wave Study” fits nicely with NAFB’s Regional “Grow Your Business” Seminars, scheduled during June. The purpose of the one-day sessions is to share NAFB research and strategic indus- try positioning information that serves business development — both for agriculture and rural lifestyle programming. Member host organi- zations include Brownfield Ag News , WHO Radio, and RFD Illinois Radio Network . The regional seminar concept is a product of the NAFB 5-Year Strategic Plan developed during 2007. The 2008 research project, which includes in-depth interviews with three distinct samples of 800 national Class 1A producers and ranchers in each sample, comes 10 years after a 1998–1999 “wave study” sponsored by NAFB. Phase three of the study will be completed in fall 2008. CONFERENCES/EVENTS The NAFB Annual Convention has experienced key programming changes in recent years. The overall format was shortened a day a few years ago. Feedback from this change was positive and also brought to the atten- tion of the Association that attendees wanted to go back to having Wednes- day evening free for dinner with clients and business contacts. So THE STATE OF THE NATIONAL ASSOCIATION OF FARM BROADCASTING / continued from page 24 Cindy Cunningham of The Pork Board and Hugh Whaley of Osborn & Barr Communications, Allied Industry Council leaders in NAFB, attended Washington Watch. Missouri’s #1 Station, according to AMR Janet Adkison • Mike Jewell • Miles Carter 0 10 20 30 40 50 Ag riT alk KFEQ KDR O KTTN KRES KMMO Bro wnfield KMZU Listen live at www.KMZU.com 660/542-0404 102 North Mason • Carrollton, MO 64633 • www.KMZU.com For more information contact: Miles Carter ( milesc@KMZU.com) 2006 Ag Media Research AQHS 5A-7P Caldwell, Carroll, Chariton, Cooper, Daviess, Grundy, Howard, Johnson, Lafayette, Linn, Livingston Macon, Pettis, Randolph, Ray, Saline, and Sullivan Counties.
July August 2008
Canadian Agribusiness Employer Guide 08