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Agrimarketing : June 2008
FARM/RURAL BROADCASTING UPDATE THE STATE OF THE NATIONAL ASSOCIATION OF FARM BROADCASTING by the AgriMarketing Editors N ew Bylaws and Policies approved by members and the National Association of Farm Broadcasting (NAFB) Board of Directors last November came in the same year that the organization adopted its new five-year Strategic Plan. Among key provisions, the eligi- bility requirement for commercial broadcaster membership became “individuals who voice audio or video on a daily or weekly basis designed to serve agricultural and/or rural lifestyle audience(s).” “We have actually increased our Broadcast Council membership in the past year,” says Jeremy Povenmire, NAFB Member Services Manager. “There have been several new stations and networks that have either opened their doors to begin business or hired a farm broadcaster to an existing entity where ag and rural broadcasting was added to the programming.” NAFB overall membership is comprised of 143 Broadcast Council members, 82 Management & Sales Council members, 208 Allied Indus- try Council representatives, and 68 in the remaining categories of Emeri- tus, Student, and Honorary etc. UTILIZING THE LATEST IN TECHNOLOGY NAFB is practicing what it preaches in utilizing member electronic media ser- vices to showcase industry events. The 2007 Annual Convention and recent 2008 Washington Watch were covered by member Chuck Zimmerman of AgWired . Daily coverage was posted on Chuck’s blog and he was able to complete the first test of “AgWired Live TV” with a live Internet video stream of U.S. Secretary of Agriculture Ed Schafer when he was addressing members of the NAFB. “Many of our members were early adopters of the newer technol- ogy to deliver news and information to rural America,” reports Bill O’Neill , NAFB Executive Director. “It started with just having a static Web site and has evolved into using the Internet and wireless methods to deliver information and news on demand for the end user. Our leader- ship recognized this with the cre- ation and approval of our new Bylaws in November 2007. “The definition of an entity that is eligible to have a Broadcast Coun- cil member is now determined to be ‘a business engaged in the audio/ video transmission of agricultural or rural lifestyle news and information.’ This was done mainly to recognize the trend of offering several touch points for producers to get their information. NAFB broadcaster ser- vices aren’t limited just to terrestrial radio any longer.” NEW MARKETING REP When consultant Mike Parry con- nected with NAFB, he hit the ground running and implemented his strat- egy of gaining as much ground as possible in his “first 100 days.” Parry (see related story, page 32) has been contracted as NAFB Marketing Rep- resentative, since January 1. “I got out in the field as much as possible in my first few months,” Parry says. “I met with members from all three councils and also vis- ited many current agri-marketers and rural lifestyle marketers who are all interested in achieving the same goal — getting a message to their tar- get group. “I believe the evidence is clear that NAFB and its membership are strong vehicles to get this message out. Our members are talking to producers and rural residents every day in their homes, automobiles and often in their work space (from their computer to their combine/tractor cab).” (more on page 26) 24 AgriMarketing ¦ June 2008 Tom Buis (above), President of the National Farmers Union, is interviewed by NAFB members Peter Shinn (center) and Stewart Doan during NAFB’s Washington Watch “Issues Forum” this spring. Chuck Zimmerman (at left) of AgWired.com interviews NAFB 2008 Officers (l to r) Randy Koenen, Pam Jahnke, and Greg Akagi following a member meeting ahead of Washington Watch.
July August 2008
Canadian Agribusiness Employer Guide 08