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Agrimarketing : June 2008
June 2008 ¦ AgriMarketing 11 The Center for Food and Agri- cultural Business at Purdue University names Megan Sheridan as Mktg Mgr. Prior to join- ing the Center, Sheridan served as the Comms Dir at the National Swine Registry and as a Comms Coordinator at Purdue. PureSense , Oakland, CA, adds Keith Hartley , as the company’s VP/Sls & Mktg. He has been with IBM, Red Hat and Novell. AM It’s not just about reaching them – it’s about getting inside their minds. A 2008 survey * found Iowa farmers think IFT is the best pub covering ag issues. In fact, IFT swept every category – usefulness, influence in purchasing decisions, enjoyment and more. And research shows Missouri Farmer Today is rapidly becoming as reliable as IFT. Keep that in mind when you want to connect with 88,000 receptive farmers. An ad in IFT is more likely to end up in here. For complete research results or to advertise call 1-800-475-6655 www.iowafarmertoday.com www.missourifarmertoday.com *2008 Readex Study IN MEMORIAM J.R. Simplot , 99, founder of the J.R. Simplot Company , Boise, ID. Begun in 1938, the company has grown to be one of the largest pri- vately held firms in the country, with annual sales of more than $3 billion. Its activi- ties include retail/distribution of crop inputs, plant nutrients, feed ingredients, food and cattle feed- ing, selling products in every state and many foreign countries. The Idaho Statesman newspa- per reports: “John Richard Simplot was one of the last of the old-time entrepreneurs. The company he began with the flip of a coin to acquire a $252 potato sorter grew into one of the largest agribusi- ness conglomerates in the world. “He bought his first Wave Runner at 94 and rode it around Payette Lake and then had it moved to Grand View to ride on the Snake River after the lake had frozen,” friend John Otter reports. “He wanted to take his shotgun along so he could drive with one hand and shoot geese with the other.” AM Sheridan
July August 2008
Canadian Agribusiness Employer Guide 08