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Agrimarketing : June 2008
8 AgriMarketing ¦ June 2008 JIMMY JOHN’S RESTAURANTS WIN T.O.M. AWARD The National Turkey Federation presented Jimmy John’s with its Sixth Annual “Turkey on the Menu” (T.O.M.) Award. The award honors restaurants for their creativity and variety of gourmet sand- wiches on its menu. Jimmy John’s impressed the judges with its wide usage of turkey that extends to 30% of its menu. Accepting the award on behalf of Jimmy John’s are Founder and CEO Jimmy John Liautaud and President James North . Founded in 1983, Jimmy John’s 690 restaurants are mainly located near universities and have found great success targeting younger customers through its high energy and fun atmosphere. As stated on its menu, its mission is to “add to students’ GPA and their general dating ability.” AM GLEN CAMPBELL AND 4-H Legendary singer Glen Campbell took five to show his love for 4-H Club reps who attended his recent performance at the Stage Coach Music Festival held in Indio, CA. Shown (l to r) are Desert Sand Blasters 4-H Club members Janelle Percy, Dillon Percy, Campbell and Clay Shafer . The Arkansas native is featured on the recently released Clover Country CD, a compilation featuring famous country stars that are also 4-H alumni. Others fea- tured include Sugarland, Dolly Parton, Martina McBride, Faith Hill , Reba McEntire, Vince Gill, Alabama, Luke Bryan and Johnny Cash, among others. The CD is currently available at http://www.clovercountrycd.com/. AGCO names Broadhead + Co, Minneapolis, MN, as public relations agency-of-record for its AGCO Application, Challenger and Massey Ferguson brands. In addition to public relations, Broadhead + Co will provide mar- keting strategy work for AGCO’s application equipment products, including the Ag-Chem RoGator and TerraGator, and Spra-Coupe. AdFarm and Rare Method Interac- tive collectively are named agency of record for Alberta Beef Producers. Nolan Berg , AdFarm CEO says, “This is the first win for the two companies since announcing their strategic alliance earlier this month.” Barb Sweetland , Promotions Manager, Alberta Beef Producers, says AdFarm and Rare Method were selected from other candidates for their proven leadership in their respective disciplines. The marketing campaign will focus on enhancing the image of Alberta beef, promoting beef as part of a healthy, active lifestyle and to communicate the quality and care that goes into raising Alberta beef. Nicholson Kovac, Inc. promotes Sheree Johnson , Sr VP/Dir of Media Services and Thom Ludtke, VP/Acc’t Group Dir, to the new position of Managing Director where they will work with agency Presi- dent Pete Kovac on the management of the agency and various depart- ments, minimizing the scope of his direct reports and increasing their individual responsibilities. Kovac, the only remaining co- founder of the firm once known as NKH&W , says he plans to retire “in a few years,” adding that the new appointments are “a first step in turning over the reins of the employee-owned and ‘proudly inde- pendent’ agency.” Pfizer Animal Genetics selects Charleston|Orwig, (C/O) Hartland, WI, as its marketing and communi- cations firm. C/O will assist Pfizer Animal Genetics with introducing and establishing its new brand as the global leader in livestock genomics. Initially, the agency will help develop new public relations and customer advocacy strategies to effectively position Pfizer as a leader in this category. In March, Pfizer announced the purchase of two genetics companies, Catapult Genetics and Bovigen, and the creation of Pfizer Animal Genetics as a business unit of Pfizer Animal Health . The product offerings include genetic markers for traits leading to greater management efficiencies, and improved meat and carcass quality. More product offerings are currently in development. AM Johnson Ludtke
July August 2008
Canadian Agribusiness Employer Guide 08