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Agrimarketing : June 2008
44 NATIONAL PORK BOARD’S STEVE MURPHY AGRIMARKETING (ISSN No. 0002-1180), the magazine serves agribusiness management, marketing, sales and communications executives, their ad/pr agencies, ag trade associations and the ag media. Published monthly except combined issues Jan/Feb, July/August, Nov/Dec and semi- monthly in Dec (annual Marketing Services Guide) by Henderson Communications LLC, 1422 Elbridge Payne Road, #250, Chesterfield, MO 63017. Phone: 636/728-1428; Fax 636/777-4178; www.AgriMarketing.com. ? Subscriptions: U.S., Canada and Mexico: 1-year: $43, 2-year: $72; All other countries: 1-year: $70, 2-year: $120 (all funds are U.S.). Allow 60 days for entry of new and renewal subscriptions. For change of address notice, please include label of most recent issue or go to www.AgriMarketing.com and update the address. ? Copyright 2008 by Henderson Communications LLC. All rights reserved. AGRIMARKETING is a registered trademark and the property of Henderson Communications LLC. No part of this periodical may be reproduced or transmitted in any form or by any means, electronic or mechan- ical, including photocopying, recording or by any information storage and retrieval system without permission in writing from the publisher. ? Contributors: No responsibility is assumed for unsolicited materials. ? To locate topics and obtain past articles: go to www.AgriMarketing.com and access the “Archived Issues” link. ? Periodical postage paid at St. Louis, MO, and additional mailing offices. Postmaster: Please send change of address to AGRIMARKETING, P.O. Box 16123, St. Louis, MO 63105. Send Canadian post returns to: AGRI- MARKETING, P.O. Box 25542, London, ON N6C 6B2. Printed in U.S.A. ? Canada Post International Publications Mail Product (Canadian Distribution) Sales Agreement No. 40025490. JUNE 2008 VOLUME 46 NUMBER 5 WHOLE NUMBER 498 PRINTED WITH SOY INK DEPARTMENTS June 2008 ¦ AgriMarketing 3 AGRIMARKETING is proudly associated with: 24 FARM/RURAL BROADCASTING 4 FOR OPENERS 6 AT CLOSING 8 FYI NEWS/AGENCY NEWS 10 MARKETING NEWS 12 MEDIA NEWS 13 ASSOCIATION NEWS 53 UPDATES FOR AGRI-MARKETERS ® 14 THE SCOOP ON RECRUITING: WORK/LIFE BALANCE 15 NATIONAL NAMA NEWS 20 THINKING OUTSIDE THE BOX: THE MASSEY FERGUSON EXPERIENCE farm/rural broadcasting update 22 NAFB “WAVE STUDY” TO OFFER VALUED NEW PRODUCER RESEARCH 24 THE STATE OF THE NATIONAL ASSOCIATION OF FARM BROADCASTING 28 FARM BROADCASTERS RUNNING FOR OFFICE 32 BRINGING “LOCAL” TO MARKETING 33 TRAVELING INTERNATIONALLY 36 CAMA UPDATE: QUEBEC 2008 NAMA’s best of show 37 ADVERTISING: NEW HOLLAND CAMPAIGNS TO OWN THE FUTURE 40 PUBLIC RELATIONS: REMOVING TRANS FAT FROM AMERICA’S MENU 42 SPECIALTY: MERIAL’S RECOMBITEK TAKES FLIGHT cover story 44 SAVING THE LIVESTOCK INDUSTRY 48 PURDUE UNIVERSITY: WILL THE GOOD TIMES LAST? focus on: direct marketing 49 FIVE KEY ELEMENTS OF A SUCCESSFUL DIRECT MARKETING CAMPAIGN 50 SOLUTIONS FOR AGRI-MARKETERS 54 VIEW FROM THE TOP: GEVO INC’S DR. PATRICK GRUBER
July August 2008
Canadian Agribusiness Employer Guide 08