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Agrimarketing : June 2008
ONLINE ENGAGEMENT AGWEB AGRICULTURE ONLINE ® 5.2 million page views/month 11.4 minutes per visit/user session Emails are 100% opt-in 46.3% open-rate on email newsletters (Ag Express) Source: Omniture 4.9 million page views/month 8+ minutes per visit/user session Emails are multi-sourced Nearly 20% open-rate on email newsletters within 72 hours (Today on AgWeb) Source: AgWeb It’s all about CUSTOMER ENGAGEMENT www.agriculture.com | Call your sales representative today or contact Scott Mortimer at 800.678.2869. ENGAGED CUSTOMERS BUY PROGRESSIVE FARMER FARM JOURNAL FARM PROGRESS PAID OR DIRECT REQUEST SUBSCRIBERS 92% 68% 85% 66% MAGAZINE ENGAGEMENT Source: ABC Publishers’ Statements, December 2007 It’s l a l CU U C t ou b a US S U TTO OM M MERR E M CU U C EEN N US S U T T O O T M M N NGAGEM M E G A G MERR E M MEE M NTT N PAID MA R E RM A F E IV ESS GR O PR BS AGAZINE ENGAGE U EST S U EQ R T C E R DI R O E GR O PR R A F L NA UR O J RM A F S EMENT R IBE CR S ESS R RM 5 1 S O % NLI .2 O E UR LT CU I R G A 5 million page views/mon 11 4 % 22 99 Source: ABC Publishers’ Statements, Decemb ONLINE ENGAGEM % INE nth ® 4.9 milli % 88 6 6 ber 2007 MENT % AGWEB on page views/m views/month % 85 85 6 6 6 6 % % 1 S E 4 11.4 E (Ag Express) minutes per visit/user Emails are 100% opt-in .3% 46 (Ag Expre on ema open-rate on ema Source: Omniture G EN NG G GA A A AG G G G session early 2 ail newsletters ail minu 8+ minu Emails a Nearly 2 within 7 Source: AgW G G G GEEEED D D D C CU U C C S STTO OM M utes on email new session utes per visit/user sessio -sourced are multi-sou 20% open-rate on em 2 (Today on AgWeb) 72 hours (Today Web EERRS S B BUY Y U wsletters www.agriculture.com | Call yo ur sales representative today or cont . 9 6 .28 .678 0 0 at 8 tact Scott Mortimer
July August 2008
Canadian Agribusiness Employer Guide 08